In my article How to define Style, I made an attempt at defining what style is. In this article let’s take a look at some of the things you can do to find your own personal style. If you’re thinking about how to find your style, below you will find 10 steps you can take.

What determines style?

‘Style’ is hard to define and I’ve made an attempt here, but I think we all know it when we see it. Jackie O is one example that stands out.

She developed her own unique style which was often clearly recognizable by her signature sunglasses.

How to find your style in 10 steps

One of the quotes that has defined style the best for me is this one from Gore Vidal: “Style is knowing who you are, what you want to say, and not giving a damn.”

Style is as much about knowing about yourself as well as knowing what you want to portray. If you are assured of this knowledge, other people’s opinions don’t really matter.

Create your own visual style quote | 40plusstyle.com

Have you found your own quotes that sum up style for you?

How to find that confidence in yourself and your style

Now that you’re thinking about style and what it means for you, let’s take a look at how you can really fine your own unique style.

1. Understand your body

How to find your style - Kim knows what shapes work best for her figure | 40plusstyle.com

Knowledge is power. So the first thing you need to understand is what kind of body you have and what works for you. If you have a good understanding of your body shape and your strengths and weaknesses, you can buy the right clothes to either accentuate or camouflage them. At 40plusstyle.com we work with 5 horizontal body types:

You can identify your body type by going to this page and then follow the guidelines for your specific body type.

You may also like to identify your vertical body type.

Once you have discovered your body type, you can start thinking about the desired silhouette you want to create and create a balanced outfit.

Kim (above) knows what suits her figure and dresses in a flattering, stylish way.

Recreate her outfit with this similar blouse, jeans and flats.

2. Understand your personality to find your style

How to find your style - Patricia puts together a classic outfit | 40plusstyle.com

Write down some words that describe your personality. How would you currently describe it? Do you feel that your style reflects your personality?

Have a look at various different styles. Which do appeal to you most?

If you still aren’t sure, you could take this fun style personality quiz and see your result.

Patricia (above) puts together an outfit that is classic yet modern.

Check out this similar sweater, blazer, jeans, boots, handbag and necklace.

3. Which colors inspire you?

Colours can also have a huge effect on your style and how you feel. Understand how certain colors make you feel. You may like to read my article on the psychology of color.

If you don’t use much color in your current style, you may start to experiment a bit by adding bits of colors through accessories and see how these make you feel.

You could, for example, simply add a bright colored bag to your everyday outfits, such as the Kate Spade tote (below).

Kate Spade New York large tote | 40plusstyle.com

Kate Spade New York large tote

4. Be critical of your current wardrobe

Mo wearing a striped top, pants and mules | 40plusstyle.com

Be honest. Which garments in your closet do you REALLY like? How many of the garments have you not worn for a long time. How many were ‘mistakes’. Again, write down what didn’t work. Which clothes make you HAPPY?

Then donate or swap any items that you know don’t really work for you. They may be great pieces, but if they don’t suit YOU or your body type or create the silhouette you are after, you will not look stylish in them.  Have a look at my wardrobe editing series and create a wardrobe that you love!

Mo (above) opts for classic styles that she could easily mix and match will plenty of options in her closet.

Recreate her look with this similar top, pants, mules and cardigan.

5. Keep a scrapbook or pin the styles that inspire you

Whenever you see others wearing clothes you admire or like, try to get a picture and paste it in a note or scrapbook or pin it on Pinterest.

After a while, you will see a pattern developing of the kind of styles that you like. Take note of that and remind yourself about this style before going for the latest fashionable trend.

Innocheer scrapbook | 40plusstyle.com

Innocheer scrapbook

6. Make sure that every item you buy FITS you

How to find your style - Abi wears an all-neutral outfit | 40plusstyle.com

I’m sure this happened to you. You see an absolutely wonderful piece of clothing at a rock bottom price. It fits your body, style personality and creates a silhouette you like.

You try it on, but it’s just a little bit too short or too tight. You buy it anyway because the piece is so lovely and it’s cheap.

This is a big mistake. Any clothing that does not fit you properly will never look good on you.

So please beware of sales and only buy new clothes when you really adore them and they fit you properly (or that you can easily alter to fit you).

Abi (above) makes sure she chooses the right fit for her frame.

Steal her look with this similar sweater, trousers, mules and tote.

7. Keep a note book or diary of your outfits or take pictures

You may already pin images or make a scrapbook of clothes that inspire you, but when thinking about how to find your style, you should also try to really understand which clothes you actually wear make you feel GREAT!

If you felt wonderful on any particular day wearing a certain outfit, write it down. Or better even, take a picture.

I have found that taking pictures of myself is a great help in recognising which outfits worked and looked good and which ones didn’t. This will help you identify your style and prevent you from making buying mistakes.

To make the process easier, you could try a tripod so you don’t have to rely on others to take your photos for you.

UBeesize selfie stick tripod | 40plusstyle.com

UBeesize selfie stick tripod

8. Try to identify the components of your style and only follow the latest trends when they fit your style

How to find your style - Oxana in a sweater dress and boots | 40plusstyle.com

True style defies fashion trends.

Although it is nice to add some trendy pieces each season, you should only go for the trends that suit you. Try to wait for a trend that suits you and then buy several pieces.

Oxana (above) adds an on-trend element to her look with her puffed sleeves.

Recreate her outfit with this similar midi dress, boots, belt, handbag, earrings and sunglasses.

9. Make sure your wardrobe contains all the necessary basics for your style

How to find your style - Jona in a blazer, jeans and sneakers | 40plusstyle.com

If through all of the above you got a clearer sense of what you like and what suits you, you need to determine if you have the basic essentials necessary for your particular style.

These basics will be different for all of you. Go through your inspiration book and determine the absolutely necessary essentials for your style. Here is also what some style experts have to say about your wardrobe essentials.

Also, take a look at my own ultimate checklist of 28 wardrobe essentials and see if you agree or whether you think I’ve missed anything.

Jona (above) shows how you can stylishly put together your basics by combining a blazer, white sneakers and black pants.

Check out this similar blazer, joggers, shoes, scarf and sunglasses.

10. Make your style extra special with the right statement pieces and accessories

Monochrome outfit look | 40plusstyle.com

Once you have covered the basics of your style, look for some wonderful statement pieces that are truly unique for you. Try to be creative and mix both high and low end brands together. Create something unique!

Accessories are easier to change and it’s also easier to be very creative with them. Invest in a good pair of shoes and choose the perfect hand bag for your style.

If you understand your style well, it may not be necessary at all to have many shoes or handbags.

Rather, you could focus on getting the perfect ones. One of these accessories may become part of your signature style. Something that uniquely defines you.

For example, if you like comfort but you still want to stand out from the crowd, you could choose a pair of patterned or textured sneakers.

Nikki (above) wears a monochrome outfit, but adds extra pizzazz with her headscarf and sandals.

Get her look with this similar top, pencil skirt, heels, clutch, necklace, sunglasses and head scarf.

Steve Madden studded slip-on sneaker | 40plusstyle.com

Steve Madden studded slip-on sneaker

Or, you could update your outfit with an on-trend bag.

Topshop pleated faux leather grab bag | 40plusstyle.com

Topshop pleated faux leather grab bag

Want to know more? Most of these steps are explained in great detail in our style course: 21 Steps to a More Stylish You. Learn how to create your unique signature style and know exactly what to shop for. Get more info here.

Let me know if these tips on how to find your style work you for you! Do you think you’ve found your style yet? Or is it still a work in progress for you?

Continue reading:

  1. Want To Discover Your Personal Style And Discover Your Style Personality? Take This Fun Personal Style Quiz!
  2. Can You Learn Style?
  3. How Can You Build Self Confidence?

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How to find your style in 10 steps | 40plusstyle.com

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