What is the best foundation for mature skin? Here are 10 recommended foundations

by Sylvia

What is the best foundation for mature skin? Here are 11 recommended foundations! | 40plusstyle.com

Are you still looking for the best foundation for mature skin?

There are now entire ranges being designed for over 30s and over 50s. Designers are constantly using groundbreaking technology to concoct makeup formulas which flatter and reduce the signs of aging.

These high-tech, age-friendly products are designed to fill in fine lines, moisturize, and give a flawless complexion by hiding imperfections and (best of all) to give the face an instant lift.

Here are our recommendations for the best foundation for mature skin.

What is the best foundation for mature skin? Here are 11 recommended foundations! | 40plusstyle.com

Best foundation for mature skin

Your beauty regimen needs change as you age – we all know it.

Out with glittery eye shadow, and in with skin smoothing makeup primers and eye serums. Foundations these days are designed to work with, not against, mature skin and actually improve texture and tone.

Here are some of the best foundations for mature skin on the market. They range from those found in pharmacies and department stores to the most luxurious store brands.

Yes, there is a difference in quality when it comes to foundation, however these are the most beloved, as well as, tried and tested, by mature women around the world.

Here is what our beauty expert advises:

1. La Mer Soft Fluid Long Wear Foundation SPF20 – 30ml, Ivory

Contains the same ingredients as the legendary face crème as well as SPF20 and has the ability to airbrush large pores and any discolorations or pigmentations.

2. Make Up For Ever Liquid Lift Foundation

This is a hidden gem for those with combination, dry or mature skin. It provides a medium coverage that gives the appearance of firmer and lifted skin. The biggest plus for this foundation is that it is oil-free and creates a smooth complexion through its light weight formula

3. Revlon Color Stay Whipped Crème Makeup, Ivory, 0.8 Fluid Ounce

Great foundation at a fabulous price for all skin types. This foundation is popular regardless of the person’s age, profession or makeup ability.

4. Clinique Almost Powder Makeup

Fantastic for those with sensitive skin as it can cover up rosacea and melisma. It is compact and creates a flawless base.

5. Renergie Lift Makeup Normal to Dry Skin 310 Clair 30 (C)

Perfect for those with normal to dry skin. This foundation instantly makes your skin radiant whilst erasing fine lines for seamless beauty.

6. MAC Face & Body Foundation

For those who want a sheer to light coverage foundation. This foundation is buildable and works best for all skin types except oily skin. It provides a natural satin sheen to your skin whilst being moisturizing.

7. Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, Light 120, 0.2-fluid Ounce

For those who want a light to medium coverage and have the ability to “firm up the skin”.

8. Chanel Ultra Le Teint Ultrawear All-day Comfort Flawless Finish Foundation

If you have an oily T-zone or find your skin oiler in the summer, this is the foundation for you. This is an oil-free foundation with added protection of SPF15, which provides a lovely matte coverage for your makeup look.

9. Estee Lauder Re-Nutriv Intensive Lifting Makeup SPF 15 30 Radiant Ivory

Perfect for those with dry or sensitive skin. It is a creamy foundation, which is specially made for mature skin, and works a treat on sensitive skin, skin with redness, fine lines and wrinkles.

10. L’Oreal Paris Visible Lift Serum Absolute Advanced Age-Reversing Makeup, Nude Beige, 1.0 Ounces

Perfect for those with normal, dry or combination skin. It creates a youthful look, which lasts all day without touch ups. TIP: This foundation works best if you apply a Primer beforehand. This will reduce the visibility of fine lines and wrinkles.

More recommendations for the best foundation for mature skin from our readers!

We also asked the women in the 40+community for their reommendations for the best foundation for mature skin.

Here is what the women in the community are loving.

Bare Minerals

Bree loves Bare Minerals.

“So light I can barely tell it’s on. So hydrating. And the colors layers, so you control the converge.”


Michele uses Becca.

“The key is great moisturizing before primer, concealer and liquid foundation. Go to Sephora or ULTA and try different ones. I don’t like heavy foundation.”

Bobbi Brown

Elaines says uses Bobbi Brown tinted moisturiser……. “then a swipe of tinted powder from YSL.”

Charlotte Tilsbury

Jamie loves Charlotte Tilsbury’s Wonder Glow. “It gives just a hint of coverage. I don’t like traditional foundation, but see the need for something these days. A bit expensive but it lasts a long time.”


Sara uses Clinique. “Been using it for years – occasionally change formulas, especially if they quit making the one I was using.”


Caroline says likes Dior Airflash as you spray it on and so it always looks flawless.

Estee Lauder

Elizabeth uses Estée Lauder Perfectionist. “I’ve been using it for a number of years and love it. I’m 64 and my skin is dry as the desert.”

Karen says: “I use  Estée Lauder liquid foundation and mix some on my finger with my day cream. That way I have coverage, but it looks light & natural.”

Joddie says: “I use one of these three all I love. Estée Lauder Double WearL’Oréal Infallible . And my brand new find in Mecca Maxima is Stila All/day Wear! Amazing foundations not overly expensive but not cheap either however great coverage. I usually wait for a sale and get the L’oreal for around $20.”

Giorgio Armani

Pat likes Georgio Armani “Expensive but worth it.”

Image skincare

Jennie uses Image Skincare , Daily Tinted Moisturiser Oil free, 30 SPF Made in the United States.

IT Cosmetics

Molly says: “I got a primer (I went with Benefit) which made a big difference for me. Then Tarte concealerIT ’CC cream and IT Cosmetics finishing powder. The other thing that I learned was to highlight my cheekbones – something I wasn’t doing before.”

Pam says: “For medium coverage I used Born this way by Too Faced. But my true fave – just bought my third tube is by IT Cosmetics and is their illuminating CC foundation. Love it!!”

Carly recommends to try a CC cream if your skin is pretty good.  “I like Maybelline, L’oreal Magic, and IT cosmetics.”

Jane Iredale

Teana likes Jane Iredale Cosmetics which is designed mostly for mature skin.. “Their “Liquid Minerals” foundation gives super hydration , great coverage and a nice Dewey look to the skin!”


Brenda feels that Lancôme Teint Idol  is the best. “Stays on doesn’t look cakey. Many colors to choose from. I would say go to the counter at Nordstrom  and have them do a make over on you”.

Teresa switched to Lancôme years ago. “it’s been wonderful.”

Margie loves Lancôme, Absolue Bx Makeup! “I use absolute Pearl 30b – I am very fair complexion. Pricey but lasts forever. I have tried all the top brands – and nothing comes close to this one!”

Laura Mercier

This is the brand Sylvia uses. She uses their tinted moisturizer in porcelain.

Linda likes Laura Mercier tinted moisturizer for me.

Cindy uses Laura Mercier foundation “and tinted moisturizer when I’m going more natural.”


Mary Ann says: “I always come back to  L’oreal“Blur” right now.”


Nadine loves Mac! “Great coverage and lasts all day.”

Makeup Forever

Eileen likes Makeup HD Forever foundation, and an anti-aging primer underneath. “Fabulous and smooth coverage…it’s what is used in the film business. Plus, your moisturizer with at least a 10 SPF!”

Mary Kay

Kathy loves her Mary Kay foundation. “I actually put just a dab on my day moisturizer, mix it a bit and apply. Light coverage and it feels great!”

No. 7

Glenda likes  No 7 City Light Tinted Moisturiser. “It is really like a BB or CC cream but gives a little more coverage and comes in a lot of shades. Easy to apply and does not cake into wrinkles.”


Marilyn says: “After using Estee and Lancôme for years I found all Olay products to be best for me.”


Colleen feels Smashbox and Chanel Lumiere are great for mature skin. “Primer is a MUST. Either Smashbox or Benefits Porefessional. Smashbox products and Benefits can be purchased at ULTA. Channel at the department store beauty counter. I tried so many drugstore foundations and primers for mature skin, spent a fortune and they did not help. The price of these products is worth it. Try these before you try the drugstore brands”.


Villma uses YSL “The primer is really good. It’s made for mature skin too, and the foundation is not heavy. Another important thing is how to apply foundation, I use the brush first and after a wet beauty blender to give a final finish, btw I do use powder.”


Dori says: “I’ve used many foundations over the years, and perhaps oddly, settled on what is probably the least expensive product I tried, Revlon Colorstay normal/dry. I’ve used it over the past 10 years or so, in Buff. I am very fair and have rosacea. It hides the redness, and the big plus, no one ever thinks I wear foundation. —I should add, I am in my 60’s.”

Janne uses Nivea sensitive skin balm for men as a primer “It’s about $8 down here in Australia and I have tried many high priced and never been happy with them. This works very well. For day to go to work I us Revlon Colorstay 24 hour foundation and for night/outings I use Chanel Le lift neither are heavy and give good coverage. Very happy after I too had loads of samples to work it out both here and in the USA.”

Deanna uses Revlon liquid makeup with powder “Tender Peach”. “Costs about $20…no need to spend a fortune cause you wipe it all off at end of day.”

Urban Decay

Renae says: “Currently I am using Urban Decay but I still like the Merle Norman.”


Want to know more about applying make over 40? Check out these articles

Do you have a foundation that you love? What would you consider the best foundation for mature skin?

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What is the best foundation for mature skin? Here are 11 recommended foundations! | 40plusstyle.com

{ 18 comments… read them below or add one }

1 lisa

Hi! I haven’t worn foundation in about 15-20 years, because it always made my skin itch, and I thought, made my fine lines perk up a bit. Now I am 50, and I am curious, but I tell you, I am a bit apprehensive about purchasing more and have the same problem. I have found generally, that they highlight my wrinkles, so I have just worn some lotion and walked on. I am used to that now, and am afraid to try! Will the large cosmetic foundation people give me a trial, or can I just get my face done and wait about 2 hours to see what happens? I definitely want to look dewier and a bit more polished, but not like I am trying too hard…


2 Renae

Most department store brands ( including Sephora and prestige cosmetics at Ulta) will let you try on foundations and give you samples. I usually have them apply the foundation I am trying and give me a sample. It is a good idea to wear it for a couple of hours and I never buy a foundation without going outside and checking a mirror. Most of those same products are returnable if they just aren’t working but ask before you buy ( sometimes you have to keep the packaging, sometimes there is a time limit). Drug stores don’t typically have samples you can buy but check about return policies. If you haven’t worn foundations in awhile it may just feel too heavy, you can try a BB or CC cream or a tinted moisturizer. I would recommend you try a primer under your foundation, it really does make a difference.


3 Libbie

Try a foundation without bismuth in it. More and more have stopped using it. That is the ingredient that usually make s a person itch.


4 ann

I also gave up wearing makeup in my early 40’s and chose to wear vitamin E lotions and lip gloss. I love the natural look and it has helped my skin tremendously. I like a natural,clean,fresh look and will never go back to that artificial look.


5 Susan

I don’t use foundation either. Have been using BOOM by Cindy Joseph. It’s absolutely wonderful!


6 Greetje Kamminga

I never wear it because it takes me ages to get my skin clean again in the evening. Too lazy for that.


7 Marie S

I have found that foundation sits in the creases and makes me look older so this summer I switched to a light BB cream which gives good results. It also has SPF 30.


8 Bonnie

Which BB do you use? I’ve used drugstore brands Maybeline, L’oreal, Avon, Physician’s Formula.


9 Lisa

I am not convinced that foundations make us look younger. Mostly they look like we have a lot of make up on.


10 GingerR

If they make you look like you have a lot of make-up on, or settles in your wrinkles I think you’re putting too much on. I’ve decided that the act of applying make-up or moisturizer is an opportunity to massage my face and help refresh it. I swear it’s helped me reduce those little white bumps that can be a plague.
I moisturize, then use the foundation to smooth and even out my skin tone, not to achieve full coverage. I like Armani foundation, it’s very liquid with good coverage, but keep Revlon in my travel bag. The Maybelline B&B with SPF 30 is an excellent weekend, vacation product.


11 Dassie

I’ve been using Shiseido Radiant Lifting Foundation for a few years now. I find the coverage medium yet buildable. This radiant lifting foundation is true to its word! I start out with redness and hyper pigmentation and finish with what looks like dewy, clear, healthy, natural looking skin. It is an absolute pleasure to use, because it’s easy to apply and a little goes a long way. Applied over a good primer and sealed with a touch of powder it effortlessly lasts me a good 12 hours, even in extremely hot and humid conditions. I have mature combination skin. I highly recommend this gem of a foundation for mature skin.


12 zaiyin

All of these companies test on animals. It would be good to offer some options that do not. I promise you, if you ever stepped into a lab you would never recommend these products. Animal testing is not OK AND not necessary.


13 Sylvia

I would be happy to hear your recommendations Zaiyin


14 Michelle Zmick

I use Sisley Paris Phyto Teint Eclat foundation over Hourglass Veil primer, and I get compliments all the time on my skin. (Not my makeup – my Skin!). I have tried Dior, Chanel, Hourglass, Laura Mercier, Lancôme foundations. There are a lot of good products out there, but what I have found is that matching the shade to your natural skin color is the most important factor in making your skin look natural. Although I loved some of the other oroducts’ Textures, none of the others matches my skin tone as well as Sisley. It looks like I don’t have any foundation on but that my own skin is that smooth! It’s horribly expensive ($122) but worth it! And Hourglass primer makes my skin fee so smooth and sleek, the foundation just slides on smoothly. I also have found that the tools you use to apply your foundation are very important. I use a good foundation brush followed by blotting with a sponge. Topping it all with Laura Mercier translucent setting powder and air ban Decay All Nighter spray makes it last all day!


15 Rae

To help skin look good, use a good sunscreen, and drink lots of water. The extra water offers many other health benefits too … such as extra energy, and better kidney function. That’s my daily routine … for special occasions, I use a very light foundation, and brush it across uneven skin areas. Keep the lips moisturized – dried lips look old!


16 Susan

BOOM by Cindy Joseph is perfect for mature skin! No foundation needed.


17 Fi

I would be interested in knowing about strictly organic products and how effective they are. I do not use anything but organic cosmetics on my skin or on my hair these days. It would be really interesting to know if anyone has any recommendations for make- up – foundations, lipsticks, eyeshadow and so on as these are trickier to find than moisturisers and shampoo.



Trick to good foundation is when someone says you have beautiful skin, and don’t even realize you’re wearing foundation. I use IT Cosmetics, discovered many years ago, and since wearing those are the comments I get even from strangers. IT stands for innovative technology and from the start of the small company they’ve used skin care experts, dermatologists and plastic surgeons to create a product that’s actually good for your skin.


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