Welcome to 40+style!

Are you ready to look and feel your absolute best? Over the last 14 years, this site has helped millions of women over 40 elevate their style.

Our  mission is to make you feel confident, stylish and empowered so you can lead your best life and reach your full potential.

You will find hundreds of articles to find or finetune your style. You may like to start with our unique style quiz to discover your style personality.

Style personality quiz

Popular articles

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Style mission

Our mission is to show you that you can look gorgeous and experiment with style and fashion at any age. It’s all about having fun with style and fashion!

Looking good and being stylish is not so much about money, the figure you have or how old you are. It’s about knowing and embracing your unique style.

I'd love to help you in your quest to find your own style, dress to your strengths, look fabulous and embrace your age.

Hi I’m Sylvia

I’m a stylist, color expert and the editor in chief of 40+style.

I started this site in 2011 as friends (and even strangers) were always asking my style advice. Having studied styling, color & design, I help women feel more confident with their own style.

The site struck a nerve and has helped millions of women embrace their unique style.

Looking and feeling good is not just superficial. It helps you feel more confident and more ready to tap into your fullest potential.

When I’m not producing inspiration and article for this site, I’m most likely playing beach volley, traveling to new and exciting places or read a good book!

How can we support you?


40+style’s senior editor. Liz is a fashion journalist and stylist from the UK who has styled fashion shoots for newspapers, magazines and high-end clients.

Ruth is an image consultant, color expert and stylist from the UK and (together with Sylvia) your host in the 21 Steps Style Course. 

Denton loves to photograph stylish women on the streets or parties of New York and you’ll find his photos throughout the site.

Julia contributes articles for the apple body shape woman over 40. An apple shape herself her expert tips will have you dress your apple body in style!