Rita Palazzi is a gorgeous 50+ woman who has the good fortune of living in my favorite country in one of the most beautiful cities in the world: Sienna. No wonder she oozes style! Of course I wanted to know more about her and discover her style secrets. Enjoy!

Can you tell us a little bit more about yourself?

My name is Rita, I’m a lively 50-something. Unconditional love for fashion has always been a part of my life but I also like the idea of making people feel good about their bodies.

I am a physiotherapist. I married a man that I adore and that supports me even in this amazing project.

floral sun dress | 40plusstyle.com

As a point of reference which age group do you belong to or perhaps you are willing to share your age?

I’m a 50-something.

blue boots in italy | 40plusstyle.com

Can you tell us a bit more about your blog Not Only Twenty and why you created it?

I’ve always loved fashion, I grew up watching my mother and my aunt working in their couture workshop. It was very exciting for me, I liked the idea of giving shape to my creativity playing with fashion, but when I was younger I thought that maybe it was not my cup of tea… perhaps I was a bit too hazardous/eccentric…

So I decided to put aside this passion and, you know, life goes on. Until, not long ago, I figured out that the most important thing is to enjoy your life and appreciate who you are.

I decided that I deserve another chance to express my love for fashion… What better way than a blog to share my ideas and finding other people with the same interest?!

light pink coat | 40plusstyle.com

Everything started with a mannequin in our couture workshop and now here we are. The original idea was to allow people to leaf through a an online fashion magazine, something with many images.

Then I discovered that, after 40, we women become invisible (a trend that is changing very fast since I started blogging).

So now, I express my right to celebrate our diverse and ageless beauty and love of style.

Italian fashion | 40plusstyle.com

How would you describe your own personal style?

My personal style comprises everything that makes me feel good. I like a combination of sporty, elegant, casual or a femme fatale influences, depending on my feelings and mood of that moment.

Obviously, I have some favourite clothes or accesories that I would never give away, for example: ruches, fringes, belts, earrings and…close-fitting dresses.

black lace outfit | 40plusstyle.com

What would you consider the most important components of your style?

Be yourself, simply wear what you feel and, above all, “feel” what you wear.

nude tulle skirt | 40plusstyle.com

Where do you live and how does that influence your style?

I think I’m very lucky to live in Italy, the home of fashion. Especially in Siena, a charming town close to Florence, where Pitti takes place, one of the most important events of Italian fashion.

I imagine that this has influenced a lot my style, although the architects of my passion have been my mom and my aunt, both seamstresses.

fashion over 40 outfit | 40plusstyle.com

Do you feel you have a signature style?

We have Valentino, Dolce & Gabbana, Fendi, Gucci…how can we not love them? I love and wear luxury brands matched with cheap brands.

Rita Style Quote | 40plusstyle.com

The looks that I propose are meant to provide style inspiration for other. I think that it will help people to find ideas and inspiration.

Then, people are able to adapt what they have seen to their particular taste, their style and their budget.

Rita Palazzi style interview | 40plusstyle.com

Do you take things like color profiling or body type into account when you dress?

I like all the different colors, shapes and lengths, although I make sure that they fit me perfectly. I don’t preclude anything.

There are clothes that I thought I could never wear that, once tried, I liked a lot and, otherwise, I wore beautiful pieces that didn’t do me any favors.

Luigina italian dress | 40plusstyle.com

Has your style changed at all after turning 40?

Yes, I think so. The way I dress is more joyful and creative now. I give myself permission to play with my style, without making a disapproving or negative judgement. I’ve learned to love myself.

High fashion in Italy | 40plusstyle.com

Do you believe in dressing ‘age appropriately’ and what does it mean to you?

I do not really like the idea of “age appropriately”. What is appropriate depends on the person, it isn’t about age. Take for example Iris Apfel. She is a great style icon.

Green embellished top | 40plusstyle.com

The only thing to avoid is the vulgarity.

geometric pants | 40plusstyle.com

Would you say that at this stage of your life you are now more, or less interested in fashion, style and the way you look?

I am interested in fashion in the same way, but at this age (in which you have nothing to prove to yourself) it is easier to take your time and enjoy yourself and wear many fabulous clothes!

printed white dress and leggings outfit | 40plusstyle.com

Why is the way you look important to you?

Because it’s the way I feel!

houndstooth inspired jacket | 40plusstyle.com

Do you follow trends? And if yes, which trends excite you at the moment?

Of course. I like to stay up-to-date with new trends. In my blog section “Focus on” I talk about news, some top-five lists and stuff like that. But everything I post is connected with who I am and with my taste.

colorful streetstyle by Rita | 40plusstyle.com

The last object of desire I posted is a silver leather bomber jacket by Gucci. It isn’t a jacket that immediately represents my style, but I would be happy to mix it with something more classic.

The end result would be perfect for me. I think that the secret is always be yourself without restricting yourself to a “comfortable zone”.

Do you have any fashion and style tips for women over 40?

Be yourself, do not copy others’ style and don’t take into consideration people’s judgment. And remember, you can’t be yourself if you don’t know, understand, and accept yourself first.

little black dress | 40plusstyle.com

What are your plans for your blog and how do you see it develop over the coming years?

I hope to increase the number of followers and that many women will recognise themselves in what I share.

I also like the contributions of my female team. For example Valeria and Valentina who help me with blog management and Alice is my favourite photographer, I have to thank Elisa for some special outfits.

red ankle strap flats | 40plusstyle.com

Anything further you would like to add?

I’ve learned that team work is a very good thing. It has brought significant improvements and my goal is to continue to improve.

I also love our blogger community which is so good at spreading the message about the importance of being visible and embracing fashion.

floral blouse | 40plusstyle.com

Thank you so much for this interview. I was a little nervous about it (since English is not my first language), but I hope that we as 40+ bloggers can stay united to support, motivate and inspire women of all style, ages and shapes.

Visit Rita on her blog at  Not Only Twenty and @RitaPalazzi for Instagram.


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A style interview with Rita | 40plusstyle.com


Sylvia is 40+style’s editor-in-chief and has been helping women find their unique style since 2011. An alumni of the School of Color and Design, she is devoted to empowering women of any age to look and feel their best. Read more about Sylvia and 40+style on this page.

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