40+Style helps women over 40 look and feel their best!

Not just from the outside but also from the inside.

Our  mission is to make you feel confident, stylish and empowered so you can reach your full potential.

our mission

Our mission is to show you that you can look gorgeous and experiment with style and fashion at any age. It’s all about having fun with style and fashion!

Too often we get too worried about our wrinkled face, heavier bodies or loosening skin. Having fun with hair and makeup, fashion and new styles can help to make you look better, but also feel more confident and happy.

Looking good and being stylish is not so much about money, the figure you have or how old you are. It’s about dressing to your strengths, knowing your body type, and knowing and embracing your unique style.

I hope to help you in your quest to find your own style, dress to your strengths, look fabulous and embrace your age.

The site's founder and editor in chief: Sylvia vandelogt

Sylvia is not easily defined by just one title. She is a stylist, writer, business coach, entrepreneur, mother, traveller and a lifelong learner.

She is passionate about helping women tap into their truest fullest potential. Not being very confident herself while growing up, she understands that true confidence comes from looking good on the outside AND learning how to feel good on the inside.

She loves to encourage true self confidence and inspire women to step out of their comfort zone, achieve their dreams, be truly themselves, and approach life as one big adventure.

How can we support you?


40+style’s senior editor. She is a fashion journalist and stylist from the UK who has styled fashion shoots for newspapers, magazines and high-end clients.

Ruth is an image consultant, color expert and stylist from the UK and (together with Sylvia) your host in the 21 Steps Style Course. 

You will find many photographs of women over 40, taken by Denton Taylor. Denton loves to photograph stylish women on the streets or parties of New York.

Julia Millies contributes articles for the apple body shape woman over 40. An apple shape herself her expert tips will have you dress your apple body in style!

What we love


  1. Abby Carter

    Though I am turning 30 this year, I loved your blog on 40+Style. It is helpful in every way. Thanks for sharing!

  2. Victoria

    Hi! I have loved all your posts since I subscribed to this site. I am travelling to the Neatherlands in April, where do you recommend I go for some training or image consulting insight? Thank you,

    • Sylvia

      thanks for reading Victoria. Unfortunately, as I have been away from The Netherlands for a long time, don’t have recommendations. Good luck on finding a good image consultant.

  3. Shannon

    Hi Sylvia,
    Just found your site for the first time today and I’m thrilled to find you. Just turned 50 last month and have been working on a women over 40 blog myself, with a slightly different twist than yours. I don’t consider myself all that fashionable so my main topics are beauty, nutrition, and fitness for women over 40. I will definitely be referring to your site for my fashion tips now!! 🙂 THANKS!!

  4. Janet Neal

    A friend forwarded your post on women with short grey hair…and there was me on the top! What a surprise! As a woman who believes in the innate power of women and especially the power in women helping other women, I am grateful to you for featuring my photo and those of other women who are embracing their natural look. I’ve grown out my hair now and am loving this new phase as well!


  5. Solita

    Hi Sylvia,

    I am rather new in this world but love to write on my blog. I started to write first in Dutch but now also in English. You can choose which language you want. I write about fashion, lifestyle, beauty and health and also like to read more blogs from other 40+ ladies. I hope you will add me to your community.

  6. sylvia

    I have read with interest you suggestions on working with an apple shape. If I am allowed I would like to share some brands of jeans and slacks that I have found comfortable, stylish and slimming. I am 72 yrs old, weigh 158 lbs and am 5″2 tall. My waist is 36, hips 43, bust 41 (36DD bra). All my tops have to be large to accomodate breasts. Alfani brand sold only at Macy’s makes a wonderful pair of slacks that have high waist and are pull ons. Flattery to my body and wear 12s in the brand. Comes in many colors. Also NYDJ makes a pair of jeans called Poppy which I can also get in a 12s. Wide high band pull ons.

  7. Koko

    I’ve been reading your blog for awhile now, and I love it. I admire all the fashion and the other blogging ladies you interview. One day I dream of doing a fashion blog, but I don’t think I have the confidence yet…maybe one day 🙂 Thanks so much for inspiring us!

    • Sylvia

      Great to read you are enjoying my blog Koko!

  8. Catherine

    Wow, I am so pleased that I found this website. I am 41 and I was starting to feel like all fashion blogs were done by women under 30. This blog is such a refreshing change and, I think, vitally important to women over 40. I don’t mind being 40 but I do feel like women over 40 tend to become invisible and I don’t want to become invisible! Thank you!!!

    • Sylvia

      Welcome Catherine. So happy you found us. You may like to subscribe to the newsletter so you don’t miss any articles!

  9. Bozena

    hello, nice blog, i am over 50 🙂

  10. Janise

    You look fantastic for over 40! This is a great site!!! I’m over 40 and glad that I stumbled upon your site.


  11. Cheryl Bwoman

    HELLO!! I have been researching 40 Plus blogs and can not believe it took me so long to find stumble across yours. I think it is fantastic….

    • Sylvia

      Thanks for your kind words Cheryl.

  12. Bonitec

    Hi Sylvia, I’ve just dropped a comment in another section of your blog. Also decided to stop here to express my respect for the work you are doing. Very glad to see the focused blog with high quality content, not just another “beauty for everybody”. Your blog is one of the best blogs for 40+, I wish you every success in developing this project!

  13. Antoni

    Hello Sylvia,

    You look great and I’m so grateful to have found this site!
    I had always been a stylish dresser before children and then I felt the real me disappeared.
    Seeing women make the most of themselves for themselves is so uplifting! :’)
    Thank you.


    • Sylvia

      Thanks for your feedback Antoni. I hope to connect with your further on the site.

  14. Tonix

    Hi Sylvia, as a Newbie to your site, I’m dipping in and out of your articles – like a child in a Sweet shop ! Its wonderful. Excuse me if you’ve already covered these questions – I haven’t managed to read everything yet. Is Holland a very fashion concious country ? Also, did any one particular country influence your personal style more than the others ? Keep writing – every tip is like gold dust !

    • Sylvia

      Hi Tonix, Great that you are enjoying the site! Holland is fashion conscious but also very casual. Brands are not so important. A country definitely influences your style and I actually wrote about that here: https://40plusstyle.com/style-in-different-countries/

  15. Sylvia

    Hi Becca. Thank you so much for nominating me! I will not accept it officially but I really appreciate it nonetheless!

  16. Audrey

    Hi Sylvia,

    Stumbled upon your blog, and I find it very interesting. I’m a 44-year-old Malaysian with a 9 -year-old daughter.

    Being an Asian we often pass off as younger than our true age, and most times I don’t dress up like a 40 year old. It’s refreshing to see some of the styles I could try out.


    • Sylvia

      Welcome Audrey. It’s great to receive your feedback. You are definitely right that Asian women look younger for much longer than we caucasians. I’m never able to guess the age of any Asian woman! However, I believe that staying youthful comes as much from within as from the outside… I hope you enjoy browsing the site and I look forward to connecting more with you on the site

  17. annavictoria

    Sylvia, I just discovered your blog and love it! Being 40 and plus should not stop a women to look good, trendy and classy. I am glad to see more mature bloggers sharing their ideas about fashion and style. I am looking forward to explore your blog some more tonight with a cup of tea :).

    • Sylvia

      Thank you for your kind feedback. Enjoy exploring all our articles!

  18. marleen

    Great to find so many tips and ideas that suit our age. Many things sylvia!

    • Sylvia

      Thanks so much for your lovely feedback Marleen. I hope you don’t mind that I translated your comment, but the language on this site is strictly English. I look forward to connecting more with you on the site.

  19. Maria

    Thank you Sylvia for sharing your wonderful website. Dutch greetings, Maria

  20. Sylvia

    thanks Anne!

  21. Becca

    Hi Sylvia, so glad to have found your site. We share a lot of similar philosophies. I especially liked your post on posture — its so overlooked! Looking forward to following and hearing more.


    • Sylvia

      Yes, posture is so important. Thanks so much for leaving your kind feedback!

  22. Laura

    I have grabbed you button and am wandering your site 🙂 Thanks for focusing on fashion for the over 40 year old woman! Laura

  23. Sylvia

    Thank you Lyman. I will keep it in mind. For the moment I can barely keep up with my own site!

  24. Amy

    Hi Sylvia! I just discovered your blog and although I am not quiet 40 yet (37) I will be a regular reader! Glad I stumbled upon it!

    • Sylvia

      Welcome Amy! Glad you found 40+Style! Hope to connect further with you on the site or in the style forum.

  25. Sylvia

    Thank you so much Laura!

  26. romey

    I can’t believe my luck in finding you! I was searching for makeup tips for over 40 and found your video and website. This is the website I’ve wanted all along but didn’t even know it. I’ve been poking around the site for an hour and have completely lost track of time. Thank you, Thank you. I’m 45 and a stay home Mom to my one Son. I don’t get out a lot but when I do, I want to look up to date and stylish. So glad you are here.

    • Sylvia

      Welcome Romey. It’s always so nice to read that my articles are helping or inspiring women in some way. Thanks for taking the effort to let me know that you enjoyed it. I look forward to connecting more with you on the site!

  27. Ann Marie

    Dear Sylvia, I have stumbled on your website and am delighted. I have stopped working, moved from Australia to NZ with my husband and at 49 now need an entirely different wardrobe for my new (wonderful) casual life while still wanting to look smart and a bit trendy. Thank you for sharing your photos and looks. I’ll look forward to more. Ann

    • Sylvia

      Welcome Ann Marie. Very glad you found me. I look forward to connecting more with you on the site!

  28. Tracy (The Wardrobe Wanderer)

    I am excited to have found your blog! I will be 40 in January, and was starting to wonder if there were any other ladies out there fashion blogging in my age range. Great job, and thanks for helping to represent those of us who aren’t twenty-somethings anymore — We’ve still got it! 😉

    • Sylvia

      Great that you found me. Welcome! I look forward to reading your comments to my posts. Off to check out your blog now…

      • Sylvia

        Being over 40 has its challenges but I have found it a very rewarding age as well. In terms of style I feel I have never looked better and I feel much freer to be creative and try new things.

      • Bridget

        Forty is nothing! Forget it. I am 55 and it feels great. Kids have left home and all have jobs and futures. I have my health and my husband loves me. Age is just a number. Your health is what you should concentrate on. Lines show you have had a life. Just colour your hair or have fantastic hair cuts and treatments.

        • Sylvia

          Well said Bridget. I also believe that health is the key. So long as you have that life after 40 is fantastic and you may as well look great at the same time!

  29. Teresa

    Hello! I recently found your site and am enjoying it tremendously.

    Thank you!

    • Sylvia

      Thank you for your kind comment. Welcome!

  30. Robert

    I’m new to this site! I’m really glad i came accross the 40 plus Site..

    • Sylvia

      Welcome and thanks for your feedback. I look forward to reading your comments!

  31. Lisa Hackett

    I’m trying to get you e-magazine. Please enrol me on your list. The site looks fab.

    • Sylvia

      Thanks Lisa. You can subscribe to our newsletter here.

  32. Ms. Dale Taylor

    Thank you for your blog Sylvia. Your information on style is truly inspiring. I am so happy to have found 40plusstyle.com

    • Sylvia

      Thank you Dale. That is so nice to hear. Thanks for making the effort of letting me know!