As part of the finding your style series, I spoke to you before about the Style Statement and how it can help you find your style. Well, I have now purchased the book and have read and completed it halfway, so time for a little update.

What exactly is a style statement?

A style statement is a way to get more clear on your style. Carrie McCarthy & Danielle LaPorte have written a book called Style Statement – Live by your own design, which aims to get you more clarity about yourself and your sense of style. Here are few statements by them as to what a style statement is:

Your style style statment defines your authentic self.

It is a compass for making more powerful choices, a guide for designing a life that reflects your whole being.

An anchor, a symbol, a mantra. A declaration, an affirmation, a reminder.

You, fully expressed.

It should be noted that the style statement is not about labeling yourself, it is about discovering who you are.

How can you benefit from knowing your style statement?

Knowing your style statement can give you a better connection between your style choices and your inner self. If you can express the real you through your style choices, you will feel better and communicate better messages about yourself to the world.

Some benefits of knowing your style statement include:

  • You will be able to dress with more confidence
  • You will make fewer buying mistakes
  • Other people will not be confused about you as a person and you will give them a clear message through your clothes
  • You will feel more at ease, both in your clothes, your home and your environment
  • You will be able to communicate who you are in all that  you do
  • You will be more ease and efficient in your life
  • You will be more consistent

So how do you find your style statement?

The aim is to find the 2 words that describe who you are, and that are truly you. Your first word represents the core of you, your essence (80%) while the second word represents your creative edge (20%). This word represents the impression that you like to make or the experience you like to create.

In order to find these 2 words you go through an enquiry process around the lifestyle map. The lifestyle map represents the major domains of self-expression and relating. So you will answer lots of questions about:

  • Home + Stuff
  • Fashion + Sensuality
  • Spirit + Learning
  • Service + Wealth
  • Relationships + Communication
  • Creativity + Celebration
  • Body + Wellness
  • Nature + Rest & Relaxation

When answering these questions, you will see certain words or themes come back and again. All these are clues to your style statement. After answering all the questions, you will then analyze and focus the answers which will lead to your style statement

Some examples of style statements

You can find some examples of style statements in my previous article on this subject: describing your style, introducing the style statement. These words become much clearer once you have read the book as many of these core words are described in detail.

Some examples of style statements mentioned in the book include:

  • Refined Treasure (writer)
  • Sacred Dramatic (writer)
  • Cherished Playful
  • Organic Treasure
  • Cultivated Story
  • Timeless Constructive
  • Contemporary Flourish
  • Genuine Legacy
  • Simply Crafted
  • Constructed Playful
  • Genuine Elegance
  • Current Sensual

I’m well on my way to discovering my style statement and I will tell you all more about my process in a following article. I may actually enlist your views and opinions as well.

Tell me. Do you have an idea of what your style statement could be? Are you interested in finding out? 

Update: I finished my style statement and you can read about it in my article creating a wardrobe you love and fits your personality.


Sylvia is 40+style’s editor-in-chief and has been helping women find their unique style since 2011. An alumni of the School of Color and Design, she is devoted to empowering women of any age to look and feel their best. Read more about Sylvia and 40+style on this page.

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