Josephine is the personification of ageless style. Befitting her blog title Chic at any age, she always looks elegant and indeed very chic. Taking inspiration from the UK and France she combines the best of both worlds into her effortless style. Time to ask her a few questions and find out how she stays so effortlessly chic!

Can you tell us a little bit more about yourself?

My priorities and passions in life are primarily my family, continuing to learn, to express my creativity through my blog and to live my life with a sense of style and joy.

As a point of reference which age group do you belong to or perhaps you are willing to share your age?

I started my blog at 50+ and the blog and I continue to flourish at 60+.

Can you tell us a bit more about your blog Chic At Any Age and why you created it?

I had been working as an Image Consultant and coach, primarily in the Corporate market for over 20 years. When I decided to scale back my traveling and work commitments I created my blog in 2010 as I strongly believe that at whatever decade in life we find ourselves in we can continue to look chic and enjoy fashion. It was originally called Chicat50+ however I soon discovered that my nieces who are in their 40s followed the blog so the name evolved into “Chicatanyage”.


I believe you both live in the UK and France. Can you tell us a bit more what you like of each place and how these places influence your style?

I have lived in London for well over 30 years now so I do consider myself a Londoner. London has a strong sense of history and culture whilst at the same time buzzing with innovation and creativity. I do tend to dress more formally in London and wear neutrals such as grays and navies. I find the South of France more relaxed and laid back. When there I tend to wear brighter colors and lighter fabrics. St. Tropez itself is very glamorous during the season with a distinctly hippy vibe.

How would you describe your own style?

I would describe my style as elegantly classic. I keep the shapes simple and add interest with scarves, jewelry, bags and hats. I like to mix my classics with one or two contemporary pieces.

How important is style consistency for you?

I would say that an element of style consistency is important. However I like to think that my style slowly evolves as I update my wardrobe. This allows me to keep my style fresh and vibrant.


What would you consider the most important components of your style?

I am obsessed with fit and comfort. I always make sure that my clothes fit well which often involves a trip to my marvellous alterations woman. Also the fabrics I choose need to be comfortable and have movement.

What inspires your outfit choices the most?

I am inspired by films, maybe a piece of art or more recently elegant role models of a similar age.

Do you take things like color profiling or body type into account when you dress?

Yes, definitely as I trained and worked as an Image Consultant I find that the principles of body shape and flattering colors have become part of my DNA.


Has your style changed at all after turning 40?

I feel that my style has been influenced more by lifestyle and practicality. While I was working in a corporate environment my “look” was more formal. Now that I work mainly from home, spend more time with my grandchildren and about 3 months of the year in France my wardrobe has become more casual.

Do you believe in dressing ‘age appropriately’ and what does it mean to you?

I believe more in “appropriate dressing”. By that I mean to have the courtesy to dress with the occasion and other people in mind as well as oneself. If you have a great body by all means show it off to its best advantage and at a certain age that usually means focusing attention upwards to the face and a joyful smile. Elegance and discretion is key in my book.

Would you say that at this stage of your life you are now more, or less interested in fashion, style and the way you look?

I have always had an interest in fashion from an early age. My mother was my first role model. She always dressed very elegantly. My various careers have all had some connection to fashion from fashion PR to Image Consultancy and now as a fashion blogger.

Why is the way you look important to you?

The way you dress is not who you are however it is an outward expression of who you are and as such is worth the attention and effort involved in looking “soignée”.

Which of the outfits on your blog are personal favourites and why?

I currently love my M&S pink winter coat. It lifts my spirits every time I wear it. Also a simple long black dress that I accessorise with a belt and hat for the summer and bold jewelry for the evening. It is very versatile and has a St. Tropez feel.


Do you follow trends? And if yes, which trends excite you at the moment?

I do keep an eye on trends and adapt them to my “look”. At the moment I love the new over the top statement necklaces – Zara do some great ones. Also the oversized coats that are around this season.

Do you have any fashion and style tips for women over 40?

Don’t make a purchase unless you absolutely love the item and it makes you feel fantastic when you wear it. I am a great believer in less is more. Buy the best you can afford and enjoy wearing it.

What are your plans for your blog and how do you see it develop over the coming years?

My blog started as a creative hobby and I am thrilled that it has been so well received and attracted international publicity. I intend to continue to grow my blog and possibly to cultivate opportunities to use my previous experience in running seminars and conference speaking to raise the profile of women of a certain age and contribute to us all becoming more visible.


Anything further you would like to add?

I am a great fan of your blog and consider you are doing great work to inspire women over 40 to continue to evolve and enjoy their individual style.

It was great to find out more about Josephine and her style choices. Don’t forget to check out her fabulous blog Chic At Any Age.


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A style interview with Josephine |


Sylvia is 40+style’s editor-in-chief and has been helping women find their unique style since 2011. An alumni of the School of Color and Design, she is devoted to empowering women of any age to look and feel their best. Read more about Sylvia and 40+style on this page.

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