My new asset in my skincare regimen: the Hitachi Ion Cleanser

by Sylvia

Hitachi HadaCrie Cool review

You all know that I tend to be a bit of a lazy girl when it comes to personal grooming. I like to keep my beauty regimen as quick and easy as possible. In order to do that, I need the best skin possible, so good skincare is always a priority for me.

For the longest time I have been thinking of buying and writing about an electronic Ion Cleanser, so when I was offered the chance to try out the new Hitachi HadaCrie Cool, I jumped at the opportunity. Today I like to explain some more about this Ion cleanser and give you my review. If you have had any experience with an ion cleanser, I’d love to receive your feedback as well.

What is an Ion facial cleanser?


An ion facial cleanser pulls out dirt using ion power. When the head of the cleanser is applied onto the skin, negative-ionized dirt (stains, dead skin, makeup) which is trapped in the pores of the skin will be pulled out through the effect of the positive electric current.


The more effective removal of dirt results in smaller pores and cleaner skin with less black and white heads.



Not only can the HadaCrie Cool, cleanse your skin, it can moisturize it as well.

Instead of the positive electric current, it uses the negative settings this time which penetrates the lotion deed into your skin. This means your moisturizer will go into your skin deeper and moisture retention will last longer. Since dry skin is the cause of a lot of skin issues like wrinkles, blothes and acne, the more moisture that can be retained deep into the skin, the better.


Pore tightening

What is so special about this particular machine is that it also helps you improve the direct appearance of your skin. It has a cooling function that minimises your pores instantly, resulting in a more toned and healthy looking skin. This mimics the effect that can be obtained by more traditional methods like icing.

So how does the HadaCrie Cool work?

hadacriecoolHitachiTo go through the whole process from cleansing to cooling, you follow 4 steps:

  1. First you apply the Cleansing mode. Recommended time is 5 min.
  2. Then you select the Micro-Pat mode which optimises you skin for the moisturizing ingredient in the next step. 5 min recommended.
  3. Apply your moisturizer onto the pad and apply to your skin in the Moisturizing mode. 5 minutes again.
  4. Finally, select the Cool Aesthetic mode to cool your skin and minimize your pores. 3 minutes.

Of course you don’t have to go through the whole process every time. You can just pick and choose your modes and select those that you have time for. You can also make the time shorter, as the HadaCrie Cool will just stop working whenever you want it to.

Seeing it in action

I created a little video to show you how it all works. Have a look.

So what is my final verdict?

The HadaCrie is very easy to use and I find it very thorough in both cleansing and mosturizing. I find that my skin feels fresher, more hydrated and looks more radiant after I have completed the 4 step process. Of course, I have only been using it for 2 weeks, so cannot say anything about its long-term effects, but I will definitely make it a part of my skincare regimen.

The only downside I found thus far is that you need to be near to a powerpoint to use the HadaCrie Cool. Perhaps in future versions it would be nice to have a chargeable version.

Please note though that Hitachi does have smaller versions of this Ion Cleanser, the FaceCrie, which are chargeable and last for 5 hours. However, that version only includes the cleansing mode, so you will miss out on the moisturising and cooling functions.

The HadaCrie Cool comes in an easy-to-take bag and includes one flacon of toner.


For more information on this product and others in this range you can check out the Hitachi product page. For those in Singapore the HadaCrie Cool is currently available at Gain City Marina Square & Changi City Point and Parisilk 46 East Coast Road #01-01 East Gate. You can order it online here.

Have you ever tried an ion cleanser and moisturizer before and what has been your experience?


P.S.: upon request I posted an update on my experience with the Hitachi Ion Cleanser here

Disclosure: I was given the HadaCrie Cool for review at my request. All opinions in this article are 100% mine.

{ 18 comments… read them below or add one }

1 Jeannie@gracefully50

Hi Sylvia!
I just wanted to say how nice it was to actually hear your voice! I love your accent!!
Interesting review…..might need to try it!


2 Christina

I agree, Sylvia, you have a lovely voice and a very charming accent. It would be great to have more videos of you speaking – it adds a nice dimension to your already terrific site : )


3 Sylvia

I plan on doing that Christina. It would be fun to create a few fashion videos. However, I find it quite hard to look back at videos of myself., so will need to get over that….


4 Lorraine

Thanks for this interesting review and video.
Your feature came at an opportune time as, at the weekend, I was reading about the Clarisonic range of products which claim similar results. In fact I kept the article as I am quite interested in investing. It uses sonic technology and the author, a respected journalist, said it had completely changed her skin. Like me she is not particularly interested in electronic gadgets but she says she wonders how she lived without it. (I will scan the article and send it to you or send a link if I can find it on line).


5 Sylvia

I have only be using it for a few weeks, but it certainly will be interesting to see what the long-term effects will be…..


6 Wilma

I must say I have never heard of ionic cleansing until today, but I have been using a Clarisonic sonic cleanser for 2 minutes every day for 3 years, and I love it. Clarisonic claims to clean skin 6x better than manual cleansing, tightening pores and allowing moisturizers, etc. to penetrate more deeply. I can attest that it works. I am 58 and I have seen real improvement in the condition of my skin. About every 2-3 days I mix a drop of a mild exfoliating scrub with my regular cleanser, which really helps keep my skin smooth. I don’t see how the HadaCrie technology could help exfoliate. Plus the Clarisonic holds its charge for at least 2 weeks and can be kept in the shower. Thanks for introducing such an innovative product to us, but I think I’ll stick with my Clarisonic.


7 Lorraine

Wilma, could you say what model Clarisonic you have? There are a whole load of models starting at about £100 and some are rechargeable, others not. Thanks


8 Marie S

Sylvia it was great to see you on the video. You should do more. Really interesting product. Please let us know how you get on.


9 Annette

Thank you very much for the demo, Sylvia. I am convinced that a proper cleansing method is essential and makes my skin much smoother and more radiant. This is a great device! I’ll do some research now.

Lady of Style


10 Greetje Kamminga

I have never heard of this. Inspite of the fact that it seems to work I will not use it. Funnily enough I am not interested in make-up, beauty products or skin care. Don’t even like a beautician. Strange, isn’t it? I do take proper care of my skin, don’t get me wrong. But no fancy stuff. We are all different.


11 Trina Grandinetti

Spoken by the all natural, beautiful Greetje. I think we all wish we were as lucky as you are to have such glowing skin with such ease.


12 Greetje

Do I have that? Gosh… I better start appreciating it. Always took my skin for granted. Thought everybody had that. Then again…I thought everybody could think logically too hahaha. Found out that was not true.


13 Diana Zubani

Hi Sylvia,
I had been curious to the success of those little machines, what a great detailed post.


14 Trina Grandinetti

I tried a version of Nuskin’s Ion facial cleanser (machine) and quite liked it. The only down side was the amount of time you have to spend to truly get the benefits. I have opted to use the CLARISONIC which I use right in the shower and it only takes 2 minutes (at most). I’ve been using this for alomst 2 years now and LOVE it.


15 Petra

Sylvia you have a lovely soft voice!! I liked the look of the machine but like my morning routine to be super-fast!! You should do more videos (tutorials), lots of fun!!


16 Sylvia

thanks Petra. I’m going to try…


17 Cons

6 months or more have passed. Any update? I am interested to buy so hoping for review from someone who has used for a while. Thanks


18 Sylvia

I’m actually actively testing it at the moment. I went away for 2 months and did not bring it. After the holiday my skin is a mess in some parts. There is no doubt that this machine will extract more dirt from your skin than any normal methods. I just cleaned my skin thoroughly and then used the ion cleanser and still there was a lot of dirt on the pad. I can certainly already see results, but like to use it a bit longer to see if I can get my skin totally clear. Then I will write an article again.


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