Part of the reason of setting up this site is to showcase more women over 40 in fashion. The fashion world and fashion blogs overwhelmingly feature images of very young and slim women and women over 40 tend to be kind of ignored. (See also why women over 50 should not be ignored).

As brands are starting to see the potential of this growing group of women, we have recently seen more 40 plus women being featured in ads, which I think is great. Have a look at Demi Moore for Ann Taylor, Lauren Hutton for Alexis Bittar and Julienne Moore for Talbots. However, we are a huge and growing group and so much more can be done.

Women over 40 featured in ads

So here is a little contribution by myself and 2 of my photography enthusiast friends Sabine and Anja. We set out to an almost deserted theme park here in Singapore. Anja has written extensively on this park and it’s full of colors and statues. Perfect for some ‘real’ fashion shots and for us to try some of our most colorful and abundant outfits. Needless to say we had a lot of fun and learned some more about photography and posing, even though the light was not that good. No subdued photos here, but lots and lots of color!

Lady in the red dress

Below is me wearing a red hat and dress. Unfortunately no details about brands of clothes as I cut them out before writing them down….

Red dress, red hat - how par villa photoshoot

The purple lady

Although I’m far more exuberant and colorful in these photos than normal, my friend Anja always looks colorful and well accessorized. I love her in this purple dress with Asian inspired pink jacket.

Anja - How Par Villa photoshoot

Beautiful in a sari

Sabine is the most camera shy of the three of us, as she prefers to be behind the camera, rather than in front. Here she looks colorful and beautiful in a turquoise sari.

Sabine - wearing asian traditional dress

Color blocking: red and blue

I’m doing some more color blocking with this Alldressedup silk blue dress. I love this outfit with this little red hat and my red shoes and I think some of these photos came out real nice too….

Blue Aldressedup dress - photoshoot at How Par Villa

Color blocking: red and purple

Anja doing some color blocking with red and purple and my red hat. Sabine brought in some extra long scarves for some extra drama!

Anja with some color blocking outfits

Flower drama

This is me wearing a colorful summer dress and for some extra drama even a mask!

Flower dress - photoshoot in How Par Villa

All in all a wonderful day. Thanks you so much Sabine & Anja for the photos and the posing!

You can find Anja van der Vorst at: Totally Wowed and Double Dutch in Singapore
Sabine Fink can be found at: Fifo Photo and Flickr

So what do you think? About the colors? The outfits? The photos? Do we need more women over 40 in the magazines and ads?


Sylvia is 40+style’s editor-in-chief and has been helping women find their unique style since 2011. An alumni of the School of Color and Design, she is devoted to empowering women of any age to look and feel their best. Read more about Sylvia and 40+style on this page.

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