
What to buy
We keep you up to date on what to buy after 40 and show you some of the best clothes, shoes and accessories in shops right now. Check out all the shopping categories here and get our recommendations for the best shops for women over 40.


The best pieces from the Eileen Fisher 2023 Collection

The best white jackets for women and how to wear them

The best and most flattering summer dresses for women over 40

The best silver shoes for a hipper and more youthful look!

The best women’s sandals for summer 2023

How to choose a summer coat + the best women’s jackets available online right now!

The most flattering dresses for women over 40, 50, 60 or any age

all the best tops for white jeans to create stylish looks year round

the best petite jeans to get the perfect fit for short women

Best designer shoes to invest in now – and wear for years

the best clothes from 2022 to see you into 2023

The best winter scarves for women to keep you cozy all season

brand focus: The best j.jill clothing to put together the perfect capsule this season

Best bras for large breasts: bras which are supportive AND stylish
