What to expect from the Amazon Prime Day sale

2 big sales are coming – the Amazon Prime Day sale and Nordstrom Anniversary sale.

The Nordstrom Anniversary sale will give full access on July 17th through August 6th.

The two-day Amazon Prime Day sale runs through July 11th and 12th. While it may be better known for its technology bargains, there are also plenty of fashion finds.

Last year, the fashion deals came thick and fast. Plus, items are obviously only on sale until they sell out so I’d grab it quickly if you see something you like.

Some things don’t go on sale until the second day, so you may like to check back often.

In particular, you will find that Amazon’s own brand fashion labels will be on sale.

Only Amazon Prime members can access the Amazon Prime Day sale. But, if you aren’t sure about Amazon Prime, you could always take advantage of the free 30-day membership and then cancel after the sale if you decide Prime isn’t for you.

The Amazon fashion brands likely to be on sale during Amazon Prime Day

Just like previous years, you will find discounts on Amazon’s own fashion brands.

Take a look at Amazon own fashion brands like The Drop, Amazon Essentials, Lark & Ro, find., Truth & Fable, Meraki and Aurique. Even if what you like isn’t on sale, these brands tend to be well-priced and often there is a discount coupon for Prime members.

Amazon pieces we love

We often feature Amazon pieces on 40+ Style because they are extremely affordable so you can try new styles or trends without a big commitment.

Plus, because the choice is so vast, you’re probably going to be able to find a specific style, whether you’re looking for an asymmetrical top or a certain pair of sandals.

Below, you will find our selection of fashion items to keep an eye on. Even if they are not on sale, you will find similar suggestions on Amazon of items that are. Check all sale items on the Prime Sale page.

clothing

Below are some of our favorite items that are already in the sale. Prices can change quickly on Amazon, and you can often find that different colors and sizes have differences in cost. So it’s always worth looking at a few options when you find a favorite style.

tunic top

A long tunic top is perfect to go with your leggings. The tank top (below) comes in a wide choice of colors, and drapes well so is ideal to hide a belly.

AWULIFFAN Tunic Top (WAS $29.99, NOW $25.98)

short sleeve top

The tulip-style sleeves on the t-shirt (below) give it a point of difference, and the v-neck is flattering on all figures. There’s a choice of 14 colors, and reviewers say it fits nicely, doesn’t cling, and is flattering.

LAISHEN Petal Sleeve Top (WAS &16.98, NOW $11.89)

criss cross top

The criss cross section on the t-shirt (below) looks subtly sexy, and is ideal to draw attention away from the tummy area towards the decolletage and face. Wearers say it is soft, flowy, and comfortable.

Amoretu Criss Cross Top (WAS $29.99, NOW $19.99)

blazer

A blazer instantly elevates any outfit. The Urban Coco blazer (below) would look good worn over your jeans and t-shirt. It comes in many colors, including the striking shade of red shown.

Urban Coco Open Front Blazer (WAS $45.86, NOW $39.86)

floral blazer

Another blazer option for you, the three-quarter sleeve blazer (below) comes in a good choice of patterns that are ideal for warm weather months. Our favorite is the floral print shown. Wearers say it is beautiful and great quality for the price.

Beninos 3/4 Sleeve Floral Blazer (WAS $45.99, NOW $38.99)

moto jacket

A moto jacket is edgy yet timeless. Perfect for wearing over your summer dresses. The Blank NYC jacket (below) is real leather and comes in a great choice of colors. We love the paler colors for summer, and the richer autumnal and jewel shades for Fall. Click on each color and you’ll see they are different prices.

BLANKNYC Cropped Motorcycle Jacket (WAS $198, NOW $157.80)

parka

Looking for a bargain, lightweight rain jacket? The Levi jacket (below) has a whopping 71% off.

Signature by Levi Strauss & Co. Gold Label Lightweight Parka (WAS $49.99, NOW $14.65)

Long cardigan

Perfect to wear instead of a coat for casual days, or with your pajamas at home or while travelling, the Amazon Essentials cardigan (below) is comfy and cosy. Reviewers say it runs large, so you may wish to size down.

Amazon Essentials Terry Open-Front Cardigan (WAS $25.90, NOW $24.70)

bootcut jeans

A pair of bootcut jeans is a classic shape that won’t date. Wear with sneakers for a daytime look or heels for evening.

Joe’s Jeans Hi Honey Bootcut Jeans (WAS $218, NOW $135.16)

palazzo pants

For vacation pants, or to wear instead of dresses at a special event, the palazzo pants (below) have a luxe look and feel as they are made from silk. There’s a good choice of neutral shades.

M Made in Italy Silk Palazzo Pants (WAS $120, NOW $65.32)

elastic waist pants

The Roxy pants (below) are ideal for travelling or casual days. They’re a linen-blend so should keep you cool, and there’s a choice of colors.

Roxy Oceanside Pants (WAS $44, NOW $30.63)

leggings

If you’re looking for leggings which are comfortable and are of a good quality to make sure that they hold their shade and don’t go see-thru – these ones have great reviews.

HUE Ultra Leggings (WAS $40, NOW $36)

tummy control yoga pants

The tummy control yoga pants (below) have a wide elastic panel to keep everything tucked in, and look good worn as travel pants, or with sneakers for casual days, as well as for exercise. Reviewers say all the colors are good, apart from white which is a little see-thru so should be worn with a longer top.

Knsbk High Waist Tummy Control Yoga Pants (selected colors WAS $24.98, NOW $17.48)

denim shorts

A great mid-thigh length for vacations or warm days at home, the Jag Jeans mid-rise shorts (below) are discounted for certain shades.

Jag Jeans Alex Mid Rise Boyfriend Shorts (WAS $54, NOW $38.83)

coordinates

Coordinated sets are very much on trend at the moment. Plus, you can then create different looks by wearing the top with shorts or jeans, and the bottoms with a white t-shirt or tank top. The set (below) has a choice of 23 colors, and is a linen blend to keep you cool in summer.

ANRABESS Top And Wide Leg Pants Set (WAS $42.99, NOW $36.54)

maxi dress

A maxi dress is effortlessly glamorous. Wear with your sandals for an easy vacation look. The V-neck maxi dress (below) comes in a good choice of colors, and reviewers say it is flowy and flattering in the right places.

LILBETTER V-neck Maxi Dress (WAS $52.99, NOW $35.99)

sundress

If you have a vacation coming up, or it’s summer where you are, the tiered sundress (below) is effortlessly stylish. Wear with your sandals or sneakers. Or, if it’s starting to cool down, with your moto jacket and booties.

Odsufo Smocked Waist Dress (WAS $39.99, NOW $25.99)

t-shirt dress

A t-shirt dress is incredibly versatile as you can wear it casually during the day with your sneakers. For the evening, add a statement necklace, and heeled sandals or booties. The swing dress (below) is discounted for selected colors.

Amazon Essentials V-Neck Swing Dress (WAS $20.90, NOW $15.68)

wrap dress

A wrap dress is flattering on all body shapes. The high-low wrap dress (below) comes in a great choice of colors and prints, and reviewers say it is flattering and feminine.

VintageClothing Wrap Floral Dress (WAS $38.99, NOW $35.99)

pencil dress

A pencil dress is versatile for work, or to dress up for dinner. The Grace Karin dress (below) has lots of colors to choose from, and reviewers say it gives a good contour to your body and is chic and flattering.

Grace Karin Cap Sleeve Pencil Dress (WAS $49.99, NOW $38.99)

tiered dress

Tiered dresses are particularly on trend this summer. While some can be bulky and tricky to wear, the tiers on the maxi dress (below) fall in a flattering way. Only the sizes up to medium are on sale.

The Drop Britt Tiered Maxi Tent Dress (WAS $31.30, NOW $25.72)

midi skirt

The Zeagoo skirt (below) comes in a huge choice of colors, so you’re sure to find your favorite. Dress up with heels and a blazer, or wear with a t-shirt and sneakers. Most reviewers say it is a flattering length and cut.

Zeagoo Satin Midi Skirt (WAS $36.99, NOW $25.99)

full coverage bra

A great bra is essential to looking good in any outfit. You want to make sure you have the support you need and that your bust sits where it should.

Chantelle Rive Gauche Full Coverage Unlined Bra (WAS $88, NOW $76)

seamless bra

The sales are a great time to refresh your underwear drawer. The Calvin Klein bra (below) is supportive without any wires. It has great reviews from women who says it gives both comfort AND shape.

Calvin Klein Invisible Seamless Bra (WAS $44, NOW $26.39)

Invisible underwear

No matter what you are wearing, you won’t want the line of your panties to show. The voenxe panties (below) come in a pack of five, and reviewers say they are invisible underneath clothing and don’t dig in.

voenxe No Show Invisible Underwear (WAS $25, NOW $18.99)

lace underwear

If you want to make sure your underwear doesn’t show, and you find thongs are comfortable, the Cosabella thongs (below) have good reviews from women who say they lie flat and don’t ride up.

Cosabella 5 Pack Thong (WAS $115, NOW $80.25)

One Piece Swimsuit

If you’re looking for a flattering one-piece this summer, the ruched one-piece below is discounted depending on the color you choose. Reviewers say you can adjust the straps, and the pleats are flattering.

Calvin Klein Pleated-Front One Piece Swimsuit (WAS $108, NOW $42.30)

bikini set

If you prefer to wear a bikini and are looking for one with a high-waist and good coverage, the wrap bikini set (below) fits the bill. Reviewers say it tucks in the tummy, has good booty coverage and top support.

SUUKSESS Wrap Bikini Set (WAS $33.95, NOW $24.60)

cover up shirtdress

A shirtdress can be worn in so many ways – as a swimsuit cover up, with a belt, as a duster jacket. The shirtdress (below) comes in a wide choice of shades, and wearers say it is light, airy, and stylish.

Dokotoo Button Down Cover Up Shirt Dress (WAS $51.99, NOW $38.99)

shoes

Looking for a pair of comfy shoes this summer? You’ll find a good choice of flats in the Amazon sale.

sandals

Lifestride is a good choice for comfort as its shoes feature cushioned footbeds. The sandals (below) have great reviews from women who say the wedge adds a little height was still being comfortable.

Lifestride Yaya Wedge Sandals (WAS $69.99, NOW $39.99)

sneakers

A pair of white sneakers will go with everything. You can wear with your jeans or add casual flair to your summer dresses.

Cole Haan Grand Crosscourt Ii Sneaker (WAS $150, NOW $67.50)

booties

Perfect for transitioning from summer to Fall, the leather Lucky Brand ankle boots (below) are ideal with your jeans.

Lucky Brand Basel Ankle Boot (WAS $129, NOW $99)

accessories

The sales can be the perfect opportunity to pick up timeless accessories.

tote

A leather tote will age well so you can use it to carry your essentials for years and years.

Frye Melissa Shopper (WAS $358, NOW $249.84)

crossbody bag

The Kate Spade crossbody (below) is ideal to keep your hands free on days when you only need your purse and phone.

Kate Spade Bailey Textured Leather Crossbody Bag (WAS $299, NOW $99.20)

clutch

If you have parties, events or a dinner coming up, a clutch bag is the perfect way to keep your essentials with you while dressing up your outfit. Reviewers say the Mansherry clutch (below) adds a touch of class.

Mansherry Evening Clutch (WAS $59.99, NOW $27.25)

luggage set

If you do a lot of travelling, great luggage is essential. The Samsonite set (below) has fantastic reviews from users who say it is very light and rolls easily.

Samsonite Centric 2 Hardside Expandable Luggage 3-Piece Set (WAS $699.97, NOW $315.89)

necklace

Adding a necklace to your dress or top elevates your outfit for day-to-day or evening. The Lucky Brand necklace (below) is a pretty turquoise ideal for summer.

Lucky Brand Turquoise Collar Necklace (WAS $45, NOW $36)

earrings

A pair of statement earrings is perfect to take your outfit from day to night.

Anne Klein Orbital Earrings (WAS $26, NOW $20.80)

sunglasses

A stylish pair of essentials is essential anytime of year to protect your eyes, and delicate skin around them, from the sun.

Levi’s Lv 1007/S Square Sunglasses (WAS $37.76, NOW $35)

scarf

A scarf can add instant style to your outfits, or tie in the different colors in your look. The silky scarf (below) could also be worn over your shoulders for vacation dinners.

NUWEERIR Womens 100% Large Mulberry Silk Scarf (WAS $20, NOW $16.99)

beauty

As well as clothes and accessories, there are some good beauty buys in the Amazon Prime Day sale this year.

retinol face moisturizer

Look out for a face cream with retinol for its anti-aging properties. You can read more about retinol here and how it can help your skin.

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer (WAS $37.39, NOW $21.21)

face roller

Use a roller to give your face a message, or to apply your favorite serum.

Deciniee Jade Roller and Gua Sha Set (WAS $19.99, NOW $11.99)

CeraVe

The moisturizer (below) has tens of thousands of great reviews from women who say it is a fantastic choice for older skin.

CeraVe Moisturizing Cream and Hydrating Face Wash Trial Combo (WAS $32.75, NOW $15.49)

Eyeshadow palette

Browns and golds are flattering for all skintones and eye colors. You can easily use different shades in the Urban Decay’s Naked 3 palette (below) depending on how dramatic you want your look to be.

Urban Decay Naked Eyeshadow Palette (WAS $59, NOW $47.20)

gadgets

While you’ll find plenty of fashion buys in the Amazon Prime event, there are also decent deals on technology.

You’ll have to keep your eyes peeled to see what Amazon puts on sale, but these are some of my own favorite gadgets.

Massage tool

The TheraGun (below) is ideal for pain relief or after exercise. Reviewers say their body feels so much better with regular use.

TheraGun Elite 4th Generation Massage Gun (WAS $399, NOW $369)

earphones

Wireless earphones are ideal for exercising, or using while travelling.

JBL Vibe Buds True Wireless Earphones (WAS $49.95, NOW $39.96)

vide light

If you have a lot of video calls to make, then you can make them in much more flattering light!

ATUMTEK LED Video/Camera Light (WAS $32.99, NOW $14.99)

tripod

If you like to take photos, maybe for your social media or blog, then a tripod will enable you to get a much better result.

EUCOS Tripod (WAS $36.99, NOW $29.99)

Ready to go shopping? You can see All Prime Day Deals here.

What do you have your eye on in the sales this summer? Have you already found a bargain? Will you be shopping Amazon Prime Day?

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Images from Amazon

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