What to expect from the Amazon Prime Day sale

2 big sales are coming – the Amazon Prime Day sale and Nordstrom Anniversary sale.

The Nordstrom Anniversary sale will give full access on July 19th.

The two-day Amazon Prime Day sale runs through July 16th and 17th. While it may be better known for its technology bargains, there are also plenty of fashion finds.

Last year, the fashion deals came thick and fast. Plus, items are obviously only on sale until they sell out so I’d grab it quickly if you see something you like.

Some things don’t go on sale until the second day, so you may like to check back often.

In particular, you will find that Amazon’s own brand fashion labels will be on sale.

Only Amazon Prime members can access the Amazon Prime Day sale. But, if you aren’t sure about Amazon Prime, you could always take advantage of the free 30-day membership and then cancel after the sale if you decide Prime isn’t for you.

The Amazon fashion brands likely to be on sale during Amazon Prime Day

Just like previous years, you will find discounts on Amazon’s own fashion brands.

Take a look at Amazon own fashion brands like The Drop, Amazon Essentials, Lark & Ro, Truth & Fable, Meraki and Aurique. Even if what you like isn’t on sale, these brands tend to be well-priced and often there is a discount coupon for Prime members.

What day is Prime Day 2024?

Prime Day – or two days as it is now – is an exclusive sales event for Amazon Prime members only. It gives you an opportunity to save on everything from tech to home goods to fashion.

Is Amazon Prime Day worth it?

Only you can decide whether something is worth it to you! But on the whole, yes. If you have your heart set on a new kindle or tablet, for example, or you want to update your wardrobe basics, Amazon Prime Day does tend to offer some of the best discounts of the year.

Is everything on sale on Prime Day?

No, but Amazon does promise millions of deals so you’re sure to find something you love at a discount. The key for Amazon Prime Day is to keep checking back because there are different deals at different times.

What does Prime Day mean on Amazon?

Amazon Prime Day did used to mean one day when it was first launched, but has now come to mean 48 hours of discounts.

Amazon pieces we love

We often feature Amazon pieces on 40+ Style because they are extremely affordable so you can try new styles or trends without a big commitment.

Plus, because the choice is so vast, you’re probably going to be able to find a specific style, whether you’re looking for an asymmetrical top or a certain pair of sandals.

Below, you will find our selection of fashion items to keep an eye on. Even if they are not on sale, you will find similar suggestions on Amazon of items that are. Check all sale items on the Prime Sale page.

clothing

Below are some of our favorite items that are already in the sale. Prices can change quickly on Amazon, and you can often find that different colors and sizes have differences in cost. So it’s always worth looking at a few options when you find a favorite style.

tunic top

A long tunic top is perfect to go with your leggings. The tank top (below) comes in a wide choice of colors, and drapes well so is ideal to hide a belly.

LARACE Tunic Top
(WAS $29.99, NOW $19.99)

short sleeve top

The tulip-style sleeves on the T-shirt (below) give it a point of difference, and the v-neck is flattering on all figures. There’s a choice of 14 colors, and reviewers say it fits nicely, doesn’t cling, and is flattering.

LAISHEN Petal Sleeve Top
(WAS $25.99, NOW $13.99)

oversized tee

An oversized t-shirt is great for wearing over leggings, or tucking into shorts or pants – just give a half tuck at the front for a modern look.

The t-shirt we’ve chosen is a rayon mix and comes in a huge choice of colors. Reviewers say it is lightweight, breathable, and doesn’t cling to your midsection.

GeGekoko Oversized T-shirt
(WAS $29.99, NOW $19.99)

tie-waist top

Showing off your waistline can give you a more polished look, and is a great way to either create some curves or to show off the ones you have. Grace Karin’s tie-front top (below) comes in a choice of 16 colors. Reviewers say it’s a good look for a good price.

GRACE KARIN Cap Sleeve Tie Waist Top
(WAS $35.99, NOW $29.99)

criss-cross top

The criss-cross section on the T-shirt (below) looks subtly sexy, and is ideal to draw attention away from the tummy area towards the decolletage and face. Wearers say it is soft, flowy, and comfortable.

Amoretu Criss Cross Top
(WAS $36.99, NOW $19.89)

jersey top

Soft drapes are not only flattering but also on trend at the moment. Take a look at our new article on wearing ruched and draped clothes for more ideas. We like the jersey material of this one – ideal for packing for vacation as it won’t get too creased.

Wright’s Jersey Knit Drape Neck Top
(WAS $12.96, NOW $16.99)

blazer

A blazer instantly elevates any outfit. The Urban Coco blazer (below) would look good worn over your jeans and t-shirt. It comes in many colors, including the classic black shown.

Urban Coco Open Front Blazer
(WAS $59.99, NOW $45.86)

floral blazer

Another blazer option for you, the three-quarter sleeve blazer (below) comes in a good choice of patterns that are ideal for warm weather months. Our favorite is the floral print shown. Wearers say it is beautiful and great quality for the price.

Beninos 3/4 Sleeve Floral Blazer
(WAS $45.99, NOW $35.99)

moto jacket

A moto jacket is edgy yet timeless. Perfect for wearing over your summer dresses. The Blank NYC jacket (below) is real leather and comes in a great choice of colors. We love the paler colors for summer, and the richer autumnal and jewel shades for Fall. Click on each color and you’ll see they are different prices.

BLANKNYC Cropped Motorcycle Jacket
(WAS $198, NOW $109.43)

denim jacket

A denim jacket is perfect for wearing over a summer dress in warmer weather. Reviewers say the Amazon Essentials jacket (below) is lightweight and well-constructed.

Amazon Essentials Jean Jacket
(WAS $43.60, NOW $38.40)

cardigan

Perfect to wear instead of a coat for casual days, or with your pajamas at home or while travelling, the Urban CoCo cardigan (below) is comfy and cosy. Reviewers say it runs large, so you may wish to size down.

Urban CoCo Drape Front Open Cardigan
(WAS $35.59, NOW $25.86)

coatigan

As long as it’s not raining where you are, a long cardigan can work just as well as a coat, and can create long, flattering lines, giving your silhouette a leaner shape. The ANRABESS coatigan (below) comes in 16 colors, and reviewers say it is well made, classy, and travels well if you want to wear it on a flight.

ANRABESS Open Front Knit Coatigan
(WAS $56.99, NOW $47.99)

coat

Use the sale as an opportunity to get your Fall and winter wardrobe ready for a discount. A long, wool-blend coat like the single-breasted option (below) is a classic choice that won’t date. There are a good choice of colors and patterns, and wearers say it is amazing quality.

chouyatou Big Notch Lapel Single Breasted Mid-Long Wool Blend Coat
(WAS $99.99, NOW $59.99)

bootcut jeans

A pair of bootcut jeans is a classic shape that won’t date. Wear with sneakers for a daytime look or heels for evening.

Lee Ultra Lux Comfort with Flex Motion Bootcut Jean
(WAS $42.90, NOW $37)

cargo pants

Cargo pants are particularly on trend right now. Wear with your casual wardrobe, or contrast formal and casual by wearing with heeled sandals, a camisole and blazer. There are 11 colors to choose from of the high-waisted cargos (below) and they win praise from reviewers who say they are a great fit at the waist and thighs.

ZMPSIISA High Waisted Cargo Pants
(WAS $39.99, NOW $37.99)

palazzo pants

For vacation pants, or to wear instead of dresses at a special event, the palazzo pants (below) have a luxe look and feel as they are made from silk. There’s a good choice of neutral shades.

PRETTYGARDEN High Waisted Flowy Palazzo With Pockets
(WAS $29.99, NOW $23.99)

trousers

A pair of wide leg trousers can be worn in so many ways. The GRAPENT pants (below) come in a good choice of colors and reviewers say they are versatile, soft and flowy.

GRAPENT Wide Leg Trousers
(WAS $35.99, NOW $32.99)

leggings

If you’re looking for leggings which are comfortable and are of a good quality to make sure that they hold their shade and don’t go see-thru – these ones have great reviews.

SATINA High Waisted Leggings
(WAS $17.99, NOW $14.99)

shorts

A great mid-thigh length for vacations or warm days at home, bermuda shorts (below) are discounted for certain shades.

Lee Legendary 9″ Chino Bermuda Shorts
(WAS $34.90, NOW $17.90)

coordinates

Coordinated sets are very much on trend at the moment. Plus, you can then create different looks by wearing the top with shorts or jeans, and the bottoms with a white t-shirt or tank top. The set (below) has a choice of 23 colors, and is a linen blend to keep you cool in summer.

Zeagoo Cotton Linen High Low Shirt and Drawstring Shorts Set
(WAS $39.99, NOW $37.99)

maxi dress

A maxi dress is effortlessly glamorous. The V-neck maxi dress (below) comes in a good choice of colors, and reviewers say it is flowy and flattering in the right places.

BLENCOT Printed Ruched Maxi Dress
(WAS $76.99, NOW $49.98)

sundress

If you have a vacation coming up, or it’s summer where you are, the linen sundress (below) is effortlessly stylish. Wear with your sandals or sneakers. Or, if it’s starting to cool down, with your moto jacket and booties.

ANRABESS Linen Sundress
(WAS $39.99, NOW $25.99)

wrap dress

A wrap dress is flattering on all body shapes. The wrap dress (below) comes in a great choice of colors and prints, and reviewers say it is flattering and feminine. You can wear the below dress as a swimsuit cover-up.

Naggoo Wrap Polka Dot Print Wrap Dress
 (WAS $39.98, NOW $35.98)

pencil dress

A pencil dress is versatile for work, or to dress up for dinner. The Miusol dress (below) has lots of colors to choose from, and reviewers say it gives a good contour to your body and is chic and flattering.

Miusol Slim Style Pencil Dress
(WAS $38.99, NOW $35.99)

midi skirt

The HOTOUCH skirt (below) comes in a huge choice of colors, so you’re sure to find your favorite. Dress up with heels and a blazer, or wear with a t-shirt and sneakers. Most reviewers say it is a flattering length and cut.

HOTOUCH Satin Midi Skirt
(WAS $31.99, NOW $26.99)

pleated skirt

Pleated skirts are a classic choice. Mix formal and casual by wearing with a t-shirt, denim jacket and sneakers.

CHARTOU Elastic High Waisted Pleated Midi Skirt
(WAS $38.99, NOW $26.99)

full coverage bra

A great bra is essential to looking good in any outfit. You want to make sure you have the support you need and that your bust sits where it should.

Wacoal Full Figure Basic Beauty Underwire Bra
(WAS $58, NOW $41.31)

seamless bra

The sales are a great time to refresh your underwear drawer. The Calvin Klein bra (below) is supportive without any wires. It has great reviews from women who says it gives both comfort AND shape.

Calvin Klein Invisible Seamless Bra
(WAS $44, NOW $28.78)

Invisible underwear

No matter what you are wearing, you won’t want the line of your panties to show. The Weallure panties (below) come in a pack of six, and reviewers say they are invisible underneath clothing and don’t dig in.

Wealurre No Show Invisible Underwear
(WAS $39.99, NOW $22.99)

lace underwear

If you want to make sure your underwear doesn’t show, and you find thongs are comfortable, the Cosabella thongs (below) have good reviews from women who say they lie flat and don’t ride up.

Cosabella 5 Pack Thong
(WAS $120, NOW $81.46)

One Piece Swimsuit

If you’re looking for a flattering one-piece this summer, the ruched one-piece below is discounted depending on the color you choose. Reviewers say you can adjust the straps, and the pleats are flattering.

Calvin Klein Pleated-Front One Piece Swimsuit
(WAS $108, NOW $79.28)

bikini set

If you prefer to wear a bikini and are looking for one with a high-waist and good coverage, the bikini set (below) fits the bill. Reviewers say it tucks in the tummy, has good booty coverage and top support.

CUPSHE Twist Bikini Set
(WAS $44.99, NOW $34.99)

cover-up

We love the print on the cover-up (below). Perfect for going from beach to your lunch.

Bsubseach Tie Dye Swimsuit Cover-up
(WAS $38.99, NOW $29.99)

shapewear

The sales are the ideal time to update your underwear drawer. The bodysuit (below) has good reviews from women who say it is flattering and comfortable to wear.

SHAPERX Shapewear
(WAS $47.99, NOW $29.99)

shoes

Looking for a pair of comfy shoes this summer? You’ll find a good choice of flats and heels in the Amazon sale.

sandals

The Fly London sandals (below) have great reviews from women who say the wedge adds a little height was still being comfortable. And, it’s one of our favorite brands.

Fly London Wedge Sandal
(WAS $69.99, NOW $39.99)

CUSHIONAIRE is a great dupe for better known brands, and the cushioned footbed is comfy for vacations and sightseeing.

CUSHIONAIRE Lane Cork Footbed Sandal With +Comfort
(WAS $29.99, NOW $49.99)

sneakers

A pair of white sneakers will go with everything. You can wear with your jeans or add casual flair to your summer dresses.

Vionic Winny Oxford
(WAS $119.95, NOW $110)

pumps

You can’t go wrong with a pair of classic pumps. You can wear with everything from your workwear to your jeans and a blazer. Look for a leather pair like the Ralph Lauren pumps (below).

Lauren by Ralph Lauren Lanette Pump
(WAS $100, NOW $75)

boots

Perfect for transitioning from summer to Fall, the leather Blondo ankle boots (below) are ideal with your jeans.

Blondo Samara Ankle Boot
(WAS $129, NOW $66.74)

accessories

The sales can be the perfect opportunity to pick up timeless accessories.

tote

A leather tote will age well so you can use it to carry your essentials for years and years.

Frye Melissa Shopper (WAS $358, NOW $220.33)

crossbody bag

The Kate Spade crossbody (below) is ideal to keep your hands free on days when you only need your purse and phone.

Kate Spade Bailey Textured Leather Crossbody Bag
(WAS $92, NOW $84.99)

clutch

If you have parties, events or a dinner coming up, a clutch bag is the perfect way to keep your essentials with you while dressing up your outfit. Reviewers say the YUWITA clutch (below) adds a touch of class.

YUWITA Soft PU Leather Clutch
(WAS $39.99, NOW $36.90)

luggage set

If you do a lot of travelling, great luggage is essential. The Samsonite set (below) has fantastic reviews from users who say it is very light and rolls easily.

Samsonite Centric 2 Hardside Expandable Luggage 3-Piece Set
(WAS $499.99, NOW $250.50)

necklace

Adding a necklace to your dress or top elevates your outfit for day-to-day or evening. The Lucky Brand necklace (below) is a pretty turquoise – ideal for summer.

Lucky Brand Turquoise Collar Necklace
(WAS $45, NOW $31.33)

earrings

A pair of statement earrings is perfect to take your outfit from day to night.

Anne Klein Orbital Earrings
(WAS $26, NOW $20.80)

sunglasses

A stylish pair of essentials is essential anytime of year to protect your eyes, and delicate skin around them, from the sun.

Ray-Ban Rb3447n Round Flat Lens Sunglasses
(WAS $180, NOW $153)

scarf

A scarf can add instant style to your outfits, or tie in the different colors in your look. The silky scarf (below) could also be worn over your shoulders for vacation dinners.

NUWEERIR 100% Large Mulberry Silk Scarf
(WAS $20, NOW $15.99)

hat

Adding a hat is a great way to add panache to any outfit. The fedora hat (below) will take you into Fall and comes in lots of color choices.

Lisianthus Belt Buckle Fedora Hat
(WAS $39.98, NOW $28.99)

beauty

As well as clothes and accessories, there are some good beauty buys in the Amazon Prime Day sale this year.

retinol face moisturizer

Look out for a face cream with retinol for its anti-aging properties. You can read more about retinol here and how it can help your skin.

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer
(WAS $37.39, NOW $22.99)

face roller

Use a roller to give your face a message, or to apply your favorite serum.

Deciniee Jade Roller and Gua Sha Set
(WAS $19.99, NOW $9.99)

make-up set

We love the natural shades in the Laura Geller set (below). Perfect for taking on vacation when you don’t want to take all of your full size products.

LAURA GELLER NEW YORK Better + Best Kit: Better than Bare Tinted Moisturizer
(WAS $103, NOW $82)

gadgets

While you’ll find plenty of fashion buys in the Amazon Prime event, there are also decent deals on technology.

You’ll have to keep your eyes peeled to see what Amazon puts on sale, but these are some of my own favorite gadgets.

Massage tool

The TheraGun (below) is ideal for pain relief or after exercise. Reviewers say their body feels so much better with regular use.

TheraGun Elite 4th Generation Massage Gun
(WAS $359, NOW $309)

earphones

Wireless earphones are ideal for exercising, or using while travelling.

SAMSUNG Galaxy Buds2 Pro
(WAS $229.99, NOW $111)

video light

If you have a lot of video calls to make, then you can make them in much more flattering light!

Lume Cube Lighting Kit
(WAS $80, NOW $69.28)

tripod

If you like to take photos, maybe for your social media or blog, then a tripod will enable you to get a much better result.

EUCOS Tripod
(WAS $36.99, NOW $29.99)

Ready to go shopping? You can see All Prime Day Deals here.

What do you have your eye on in the sales this summer? Have you already found a bargain? Will you be shopping Amazon Prime Day?

Like this article on the best of the Amazon prime sale? Share it on Pinterest!

Images from Amazon

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