Work with 40PlusStyle!


40PlusStyle provides beauty, style and fashion inspiration to women over 40 around the world. The site is all about having fun with style and dressing and looking your best after 40, 50 and beyond. We provide relatable styling and shopping inspiration, from budget shopping to premium brands and help women find their style. 40+Style has been featured in various print and online magazines. Check our press page for an overview.


  • The 40+Style website receives more than  500,000 visitors each month who viewed well over 870,000 pages.
  • Opt-in active newsletter subscribers: 10,000+
  • Pinterest:  13,000+ followers
  • Facebook: 10,000+ likers
  • Instagram: 7200+ followers
  • Twitter: 1800+ followers
  • Google+: 1200+ followers
  • Alexa Traffic Rank (19 February 2016):  98,235
  • Alexa traffic Rank in US: 37,748
  • Total number of visitors since site’s inception (September 2011) 10,5 million +
  • Total number of page views since site’s inception 18,5 million +


Large majority of visitors are from the United States, followed by the UK, Canada and Australia and Singapore. 40PlusStyle is unique, since its visitors are older and more affluent when compared to the general internet population. Below are some statistics from Alexa that highlight this. demographics

Social Media

40PlusStyle is also active on Pinterest, Facebook, Twitter, Google Plus and Instagram and has a weekly opt-in newsletter that goes out to 7800+ subscribers. All articles will be promoted on these channels as well.


I have had the amazing opportunity of being featured on 40+ style. For a new label such as mine this had been a tremendous opportunity to reach an audience that I could never achieve on my own. I am proud to be recommended on a website that is the ‘go to guide’ on fashion, beauty and style for mature woman. Sylvia has created a huge fan base who see the integrity of what she writes and the brands she endorses. I am very happy with the consistent traffic being referred, usually 250 visitors per week, mostly from US, Canada, Singapore and Australia. Visitors are viewing on average ten pages per visit so I feel that in terms of brand awareness, my label Verily, has greatly benefited by traffic, sales and enquiry. While taking part in a competition I was receiving around 200 visitors per day. I would certainty recommend 40+ Style for a label or business wanting to connect to women and build their brand.”

Leonie Macleod, Verily, advertiser

“I just want to thank you for the response I have received from advertising with 40+ Style. I tried a number of different advertising options with you and I’m happy to say that the response continues. Consistency always pays. Thank you for for helping me introduce Covered Perfectly to my target market.”

Pauline Durban, Covered Perfectly, advertiser

Thank you for your blog Sylvia. Your information on style is truly inspiring. I am so happy to have found“.

Ms Dale Taylor, reader

“I can’t believe my luck in finding you! I was searching for makeup tips for over 40 and found your video and website. This is the website I’ve wanted all along but didn’t even know it. I’ve been poking around the site for an hour and have completely lost track of time. Thank you.”

Thank you” Romey, reader


I rarely talk about a single product in an editorial. I may feature gifted clothes in What I Wore articles or cover events I have attended. Please request a media kit below to find out how you could be featured in editorials.

Weekly or monthly paid advertising options

If you want to be assured of coverage, you can consider our advertising options.

Banner Ads

These ads will be placed in our side bar and we have various sizes available and prices start at $379 / month for the smallest banner of 350 x 75px.

Other options

  • Advertorials: We will write a feature article about your brand. We only work with brands that we would personally use and can recommend to our audience.
  • Brand ambassadorship and integration into site: Advertising works best when it’s fully integrated into the site. For brands that are a good match, we could include you into articles, add banners and give newsletter coverage. We could also actively help with your social media and promotions.

We are also open to any other ideas.


Although all articles will include direct links to either your products or website, in accordance with Google’s SEO policies any links in sponsored articles will be no followed.

We do not sell or exchange any text links ads.


I don’t write any articles based on PR releases. Occasionally I attend product launches in Singapore of those products that I think would provide value to 40PlusStyle global readers.

Request the media kit!

For more information (and before contacting us by email) please request our extensive media kit by filling out the form below.

The document includes detailed information about the site, how to get featured editorially and our current advertising rates. If you are interested in working with 40+Style, please contact us through the email address mentioned in the media kit.

Please note that after filling in the form, the media kit will be sent to the email address you provide. The form will only work if all fields are filled in correctly. If you don’t receive it within 5 minutes, please check your spam or promotions folder. If you still can’t see it, contact us through our contact form.

I look forward to working together!