40+ Style is especially created for women over 40 and many women love that! So much so that they sometimes get annoyed or wonder why there are so many thin and young models featured on here.

I understand the confusion and frustration, but unfortunately I’m largely dependent on the images that are available to me. If I want to feature the new trends or new items in the stores, then the only images I have are those provided by the cat walk shows or by the brands.

It is still a reality that only very few brands reach out to the older women by featuring 40+ models in their campaigns.

Of course I dream about creating my own editorials with good photographers featuring 40+ models. But I don’t have the budget of Vogue just yet. Nor will I have it any time soon as I have discovered that there is a reluctance from big brands to work with ‘older’ bloggers like me. Many of the main brands, although very popular with women in my age group, simply don’t want to associate themselves with the 40+ woman, even if they tend to buy most of their clothes. Without big brands advertising or other major streams of revenue coming in, it is simply impossible to create a team of editors and photographers and create our own fashion spreads with the clothes and models that you want.

Of course all this does not stop me from featuring 40+ women whenever I can! I have featured many of you in my style interviews (like Stephanie), highlight 40+ women’s street fashion (as in this fabulous New York street style feature) and encourage you all to submit your own photos for the dressing challenges (as Ana did for the how to wear white challenge).  I feature fabulous 40+ women whenever I see then and you find them in the What You wear section of this site. I also welcome you to send any photos you like or post them on my Facebook page.

But I am limited to what images I can show from around the Internet. Images cannot just be copied and pasted on this site since most of them are copyrighted. This is why I prefer to use either my own photography or use the images that you send to me. I always welcome good images from fabulous 40+ women showing a sense of style!

I will continue to use images of younger models to highlight  certain trends, point to good buying options or highlight a certain style. I cannot be limited to only a few brands that use older models or brands that are especially created for the 40+ woman.

So I hope you can look beyond the young and thin models and see that many styles can be adapted to our age group as well. I will continue to do my best to feature as many diverse women as possible, especially those over 40!

Are you able to translate fashion shown on younger models to your own style?



Sylvia is 40+style’s editor-in-chief and has been helping women find their unique style since 2011. An alumni of the School of Color and Design, she is devoted to empowering women of any age to look and feel their best. Read more about Sylvia and 40+style on this page.

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