What makes a good fashion blogger?

by Sylvia

What makes a good fashion blogger | 40plusstyle.com

That is one of the questions I asked my 3 blogger friends when I was in The Netherlands. Have a look what they said on the topic in this video. (rss readers may need to click through to the website).

What makes a good fashion blogger video featuring Suzanne, Greetje and Anja.

What does make a good fashion blogger?

Here is what I personally look for:

1. Great style and photos

I like pretty pictures so I love good photos. Of course I’m most drawn to those bloggers that have a similar style aesthetic to mine.

2. Inspirational design, fashion and art

I also like blogs that show me what’s new and who let me discover new style, fashion, design and art with them. Most of these blogs feature great imagery as well.

3. Latest trends updates and reports

I like to keep up with what’s new so I love articles on the latest trends and how to wear them.

4. Ideas and instruction to help you find your own unique style

I love reading about style and how someone finds it or defines it. I love reading style interviews with inspiring and inspirational people.

5. Information on conventional dressing ‘rules’ and ways to dress

Who doesn’t want to learn something new. I love reading good articles on how to dress. It’s great to be presented with new ideas, insights and outfit ideas.

6. A sense of community

When you feel connected to a blog and comment regularly, you start to know not only the blogger itself but the community around that blog as well. You can truly make friends online and sometimes they become real life friends too.

7. Great personality or writing skills

I love reading blogs from women that exude personality. I may not dress the way they do, but they inspire me in other ways. It can be their writing, their unique sense of style or their overall creativity that draws me in.

8. Humor and entertainment

I also enjoy blogs from women that make me smile or entertain me in some other way.

Many of the blogs I enjoy offer a combination of the features listed above.

At for 40PlusStyle.com I try to create a website and blog that incorporates most of the things I enjoy on other blogs. I try to inspire women, create great imagery, like to help them with their dressing or give shopping ideas. I try to create a community for like minded women on this site and on my social media channels where women enjoy talking about fashion and looking and feeling the best that they can.

I know my weaknesses as I blogger as I’m not the best writer, nor am I particularly funny, nor do I have the time left to take the high quality editorial pictures that I would crave. But that is the price I pay for wanting to do it all and create a great variety of articles, which I hope many of you will enjoy.

I also don’t believe that one blog needs to fulfil all your needs as a reader. It’s great to hear different voices, see different ideas and take inspiration from a variety of blogs. With so many great blogs to choose from now, there really is a great blog for everyone!

I would love to know from you! What do you think makes a good fashion blogger? What do you look for in a fashion blog?


{ 22 comments… read them below or add one }

1 myemptybag

I agree 100% with your opinion and now I can’t listen to the other bloggers but when I arrive at home I will see the video because I want to know the women’s opinion and listen to their voices, Specially Greetje’s voice because I follow her blog also! hehehe



2 Greetje Kamminga

Oh gosh… And I have such a strange voice haha.


3 Suzanne

Great job on the video Sylvia : ) That was so much fun.

Now everyone can hear my man voice! LOL

It is weird to hear myself talking so much. I blame it on the champagne : )

I totally agree with you that is so nice to not rely on one blog to fulfill all of our needs.

You have done so well with being laser focused on providing the information that your reader’s desire. It is a good reliable resource and an easy way to keep track of the trends and be inspired by other readers.

For me, getting to know you personally has made a big difference as to how I view your blog.



4 Sylvia

It’s never easy to hear our own voices, but I think that you just have the sexiest voice!


5 Anja van der Vorst

Suzanne, if you have a ‘man’-voice, what does that make mine? My voice is way lower then yours! LOL.


6 Sabine Gimm

Great work. You are all very personable.

xox Sabine



7 Sue @ A Colourful Canvas

This was really fun to watch. Videos give that added dimension of hearing and seeing movement. Helps us to get to know these lovely ladies better!


8 Sylvia

More to come Sue 🙂


9 denton

This was interesting! And nice seeing you in person, well almost in person! What makes me decide which blogs to follow?

1. First, I think it is very helpful if the blog has a specific theme. Like this one. I generally dislike when the blogger gets too far off theme. While it’s great to read about a blogger’s vacation, when one day it’s clothes, the next day furniture, and the next day date night with hubby, diffuses the point of the blog.
2. Unless English is the blogger’s second language, reading bad grammar is not enjoyable.
3. Especially in OOTD blogs, bad photography is a huge turn-off.
4. If I never see another blog featuring H&M/Forever 21/Zara, I will be a happy man.
5. This may sound elitist (as did #4 lol), but I am most interested in fashion as fun, and as art. That means I love the new, the outrageous, the unobtainable, and even the unwearable. Conversely, I love to learn about the history of fashion, read about vintage and couture fashion, and seeing old and new paired.
6. I also agree about community, it is nice to run into the same people all the time.


10 Sylvia

Thanks for your great feedback Denton. I guess I can’t please you on all fronts haha, even though you are always welcome to correct me on my grammar. But I still enjoy combining cheaper items with designer stuff and Zara is still a favorite…


11 denton

On the contrary Sylvia, I think #4 is the only area in which I could have the smallest complaint! You have a theme, you write well, the photography is always serviceable at a minimum, I love seeing your Singapore fashion show posts, and there’s a great sense of community!


12 Greetje Kamminga

Thanks Sylvia, for featuring this video. As you well know, we had so much fun while recording it. Indeed it is strange to hear your own voice. But for a first take we didn’t do so badly, did we now?
As for your site/blog…. I think you should stick to your own formula and follow your own direction. Because the closer you keep it to your heart, the more genuine it is. So far (2 1/2 years?) you are doing fine by me.


13 Sylvia

No and first takes are fun because they are spontaneous. Will share a few more in the coming weeks.
Yes I agree Greetje. I need to mainly please myself with the articles. Usually when I do that, others will love it too and it’s the only way I can work anyway… Almost 3 years Greetje and celebrating it with a big giveaway shortly!


14 Pam (Grey is the New Black)

I agree with you completely!


15 Trina

Sylvia, what a wonderful idea, sharing the answer of three women we can all relate to. It was quite enjoyable listening and being able to hear their voices, it made me feel as if I were sitting right next to them. Their reasons are exactly why I follow them and you as well.


16 Sylvia

It would have been great to have you there as well Trina. A few more conversations to come…


17 Ann

What a great thing to do, so enjoy hearing all of your voices and I agree with everything all of you have said. Greetje, your voice is just beautiful!

blue hue wonderland


18 Sylvia

Yes it’s fun to see bloggers from this perspective right? I will share a few more videos in the coming weeks!


19 Anja van der Vorst

Fun, small video, Sylvia.

Being dressed in my ‘working clothes’ (after a day of renovation), sitting next to two well-dressed fashionista’s, I do not even look so out of place (outfit-wise) as I feared I did, hahaha.


20 Sylvia

You have very nice lounge clothes Anja 🙂


21 Maricel @ My Closet Catalogue

Oh, lovely! You three ladies are articulate and informative and very comfortable in front of the camera, making for a very enjoyable vignette. And Sylvia, I loved hearing your own voice at the end. Also. on a side note: I’m truly shocked and not a little bit in awe that this blog is only three years old. When I stumbled upon it, it felt like you’d been doing it for years – it’s so clean and polished and grounded in terms of aesthetic, and it’s so professional and organized in terms of content. What struck me the most, though, is the very large, very supportive community you have built here and I’m always just a wee bit intimidated to voice my own humble opinion.

I’ll always be a lurker, though, as I enjoy this blog immensely. Here’s to many more years of 40+ style!


22 Sylvia

Thanks for your kind words Maricel. No need to be intimidated here though; we are all very friendly women who appreciate each and every opinion. Would love to hear more from you!


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