Work with 40PlusStyle!

40PlusStyle provides beauty, style and fashion inspiration to women over 40 around the world. It is all about having fun with dressing and looking your best after 40, 50 and beyond. We provide relatable styling and shopping inspiration, from budget shopping to premium brands and help women find their style. 40+Style has been featured in various print and online magazines. Check our press page for an overview.


  • The 40+Style website received  >260,000 visitors last month who viewed over 465,000 pages.
  • Opt-in newsletter subscribers.7000+
  • Facebook:  4200+ likers
  • Twitter: 1200+ followers
  • Pinterest:  8000+ followers
  • Alexa Traffic Rank (26/09/2014):  158,901
  • Alexa traffic Rank in US: 63,500
  • Total number of visitors since site’s inception (September 2011) 3,920,574 +
  • Total number of pageviews since site’s inception 8,471,881 +


Large majority of visitors are from the United States, followed by the UK, Canada and Australia and Singapore. 40PlusStyle is unique, since its visitors are older and more affluent when compared to the general internet population. Below are some statistics from Alexa that highlight this. demographics

Social Media

40PlusStyle is also active on Pinterest, Facebook, Twitter, Google Plus and Instagram and has a weekly opt-in newsletter that goes out to 4200+ subscribers. All articles will be promoted on these channels as well.


I have had the amazing opportunity of being featured on 40+ style. For a new label such as mine this had been a tremendous opportunity to reach an audience that I could never achieve on my own. I am proud to be recommended on a website that is the ‘go to guide’ on fashion, beauty and style for mature woman. Sylvia has created a huge fan base who see the integrity of what she writes and the brands she endorses. I am very happy with the consistent traffic being referred, usually 250 visitors per week, mostly from US, Canada, Singapore and Australia. Visitors are viewing on average ten pages per visit so I feel that in terms of brand awareness, my label Verily, has greatly benefited by traffic, sales and enquiry. While taking part in a competition I was receiving around 200 visitors per day. I would certainty recommend 40+ Style for a label or business wanting to connect to women and build their brand.”

Leonie Macleod, Verily, advertiser

“I just want to thank you for the response I have received from advertising with 40+ Style. I tried a number of different advertising options with you and I’m happy to say that the response continues. Consistency always pays. Thank you for for helping me introduce Covered Perfectly to my target market.”

Pauline Durban, Covered Perfectly, advertiser

Thank you for your blog Sylvia. Your information on style is truly inspiring. I am so happy to have found“.

Ms Dale Taylor, reader

“I can’t believe my luck in finding you! I was searching for makeup tips for over 40 and found your video and website. This is the website I’ve wanted all along but didn’t even know it. I’ve been poking around the site for an hour and have completely lost track of time. Thank you.”

Thank you” Romey, reader

Weekly or monthly paid advertising options

If you are interested in working with, then we currently offer the following opportunities:

Banner Ads

These ads will be placed in our side bar and we have various sizes available and prices start at $379 / month for the smallest banner of 350 x 75px.

Other options

  • Sponsored giveaway: you can provide products for a giveaway at 40PlusStyle. Prices need to have a value of at least $150. Giveaways will be actively promoted through all our Social Media channels.
  • Advertoriale: I will write a feature article about your brand. I only work with brands that I would personally use and can recommend to my audience.
  • Brand ambassadorship and integration into site: Advertising works best when it’s fully integrated into the site. For brands that are a good match, we could include you into articles, add banners and give newsletter coverage. I could also actively help with your social media and promotions.

I’m also open to any other ideas.


Although all articles will include direct links to either your products or website, in accordance with Google’s SEO policies any links in sponsored articles will be no followed.

We do not sell or exchange any text links ads.


Any pitches for content ideas can be sent to sylvia at I will also attend product launches in Singapore of those products that I think would provide value to 40PlusStyle readers. On occasion I will also review products or experiences.

Request the media kit!

For more information please request our extensive media kit by filling out the form below. The document includes detailed information about the site and our current advertising rates. If you are interested in working with 40+Style, please contact us through the email address mentioned in the media kit.

I look forward to working together!

Fill out my online form.