I believe in the empowering effect of clothes. Both for yourself as well as for making a desired impression on others. So does Florenza. In this guest article she will explore the suit effect and how clothes can change your life. Enjoy!

I have always wandered why women in the movies look so self-confident.

Do you remember Meryl Streep in “The Devil Wears Prada”, where she interprets the middle-aged editor-in-chief of the most popular fashion magazine in the world? She just looks perfectly in control and, whenever she speaks, her words are trusted and sometimes terribly feared.

Perhaps you are thinking that this only happens in movies and that reality is quite different.

Then, I personally experienced Vogue’s editor-in-chief at a fashion show.

I was at Milan Fashion Week for the Spring Summer 2015 season with a pass for Versace’s show. When I entered the exhibition hall, it was crowded, people coming and going, journalists and editors looking for their seats.

The show was about to start, but the catwalk was still dark and nothing seemed to happen.

Then Anna Wintour made her entrance and took her seat, the lights went down, the music started and the magic began.

Anna Wintour is a powerful woman indeed. But what if we could “steal” a bit of her allure to get instant respect from others and grow our self-confidence?

What if we could add a bit of her authority in our everyday life?

You may be surprised to know that it may not take more than an outfit improvement!

Research has shown that we often judge a book by its cover… so why not change that cover! Authority clothes are often suits. Take some inspiration from Anna Wintour’s dress-code.

how to dress like Anna Wintour | 40plusstyle.com

Outfit formula

  • Wear a dress and a blazer or pants and blazer
  • combine them tastefully
  • keep the outfit simple and sleek and
  • you’ll get what I call the “suit effect”.

Now imagine yourself entering the most elegant shop of your town. How do you think you would be welcomed? How much attention would you get from the clerk?

Experts say much more than if you would wear an ordinary outfit.

This theory stems from the fact that we tend to give much more attention to people wearing uniforms. We instantly perceive those people as authoritative, and we are more likely to act upon their requests or agree with them.

The ”suit effect” is a tremendous way to get something you want with less effort

As an example, imagine the shopping situation just described, the clerk will be more accommodating and helpful with you. She will likely suggest you the prettiest things in the shop and not just the most expensive ones..!

This is just an example, but imagine how being approached like this can actually make you feel special, and grow your self-confidence.

Starting small and making little changes to your outfit can lead to great benefits over time. Ultimately it could change your life!

how to look powerful with clothes | 40plusstyle.com

Have you ever tried the “suit effect”? What is your strategy to feel more confident and powerful?


Anna Fiorenza is a thirty-something Italian style lover, founder of the blog FemaleJungle. She believes in the life-changing power of style and clothes, for the connection they have with our self-perception and confidence. To get more tips on how to empower your working wardrobe and your life, sign up to her free email updates.

Feature image by Jona

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