A while ago I mentioned that I visited the Asia Fashion Summit. One of the people I was lucky enough to interview was Ruth Marshall Johnson, who is the senior editor Think Tank at trend forecaster WGSN.
One of the questions I asked her is, if brands are going to pay more attention to the 40Plus women’s fashion market? Find out what she replies in the video below!
At the end of the interview (not on video tape) Ruth says: “There is something to be said for a new behavioural movement with women. After feminism, post feminism, the fall-out from that whole movement, I think we are now in a position where women can be themselves more than anything. Their personality, their identity, their choices are as important as ever. I think that is massively important to the fashion industry.”
And so do I!
What do you think? Will designers start paying more attention to 40+ women?